The Associate Director Programmatic will play a key role in Klicks Media team working to enhance expand and innovate Klicks programmatic offering. This role demands a strategic thinker with hands-on expertise who will oversee projects from start to finish and manage a dynamic team ensuring quality client service flawless campaign execution and continuous team development.
Key Responsibilities
Strategic Leadership: Shape and execute programmatic media strategies aligned with client goals with a focus on healthcare and pharmaceutical markets advertisers.
Campaign Oversight: Analyze performance drive strategic optimizations and maintain high standards in programmatic and display media operations across several clients.
Client Partnership: Act as the primary point of contact for client marketing teams and internal stakeholders delivering programmatic media insights and recommendations that support client objectives and foster account growth.
Team Management: Mentor and manage a team of junior programmatic traders enhancing their skill sets and ensuring a positive collaborative team environment.
Innovation & Development: Identify new programmatic opportunities develop a testing framework and share insights on evolving best practices across the agency.
Operational Excellence: Implement efficient processes and quality control measures aiming to streamline workflows and optimize resource use across campaigns.
Performance & Accountability: Lead by example instilling a culture of high performance accountability and continuous improvement.
Qualifications
6 years in programmatic advertising with 3 years in client-facing roles.
Extensive knowledge of the DSP and SSP landscape
Experience leveraging these platforms for precise audience targeting and segmentation.
Previous hands on keyboard expertise in platforms such as The Trade Desk Nexxen Yahoo! and GoogleAds.
Experience in executing and managing campaigns across channels such as CTV OLV Display Rich Media Audio and more
3 years managing hands on keyboard teams including recruitment talent development and performance management.
Strong operational understanding of key programmatic elements like brand safety ad viewability and fraud prevention.
Analytical detail-oriented and skilled in Excel Word and PowerPoint.
BA degree
Strong Leadership and Communication Skills: Capable of motivating teams presenting complex data insights to stakeholders and fostering cross-departmental collaboration.
Strong Understanding of Emerging Trends and Technologies in Programmatic: Awareness of the latest trends (e.g AI-driven targeting cookieless capabilities)
Strong Leadership and Communication Skills: Capable of motivating teams presenting complex data insights to stakeholders and fostering cross-departmental collaboration.
Background in an agency or in-house programmatic team demonstrating a comprehensive understanding of programmatic strategies and processes.
Preferred Experience
Working with healthcare or pharmaceutical brands.
Managing large-scale campaigns in the US market
Collaborating in multi-agency or remote resource settings.
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