Digital Marketing Executive

The Role

This role requires a wellrounded digital marketer with expertise in managing digital agencies meeting deadlines tracking performance and executing lead generation strategies. The ideal candidate should have experience in B2B marketing or be eager to learn with a strong grasp of Meta LinkedIn and Google Ads. Additionally they should have a foundational understanding of SEO and CRO and be capable of coordinating effectively with internal teams. This role also demands advanced proficiency in Google Analytics and basic knowledge of Google Tag Manager (GTM).

This candidate should be analyticsled always looking for opportunities to improve the digital strategy and raise the bar. The role will wholly own the search traffic KPI and be expected to demonstrate results in conversion improvement through web testing. The digital marketing expert will also collaborate with marketing managers to develop execute and monitor the paid strategy while ensuring smooth coordination with internal teams and external digital agencies.

The digital marketing expert must work closely with brandaligned marketers to significantly improve inbound results and will report to the Digital Marketing Manager in the Trkiye office.

Qualifications :

• Strong experience in digital marketing with a focus on performance tracking and campaign execution.
• Expertise in managing digital agencies and ensuring project deadlines are met.
• Experience in B2B marketing or willingness to learn.
• Indepth knowledge of Meta LinkedIn and Google Ads.
• Experience with lead generation strategy development.
• Foundational knowledge of SEO and CRO best practices.
• Strong coordination skills for working with crossfunctional teams.
• Advanced Google Analytics skills and basic knowledge of Google Tag Manager (GTM).
• Strong analytical and problemsolving skills.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Selfmotivated with the ability to work both independently and collaboratively within a team.
• Formal business/marketing higher education qualification
• Proficient in the use of MS Office including intermediate/advanced PowerPoint Word and Excel
• Excellent verbal and written communication skills in English and in Turkish

Additional Information :

In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Our benefits include:

• Time out: Take up to four days per year to volunteer plus a day off for your birthday!
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Company funded private medical insurance
• The opportunity to develop your career with bespoke training and learning and ondemand access to thousands of courses on LinkedIn Learning.
• When its time for the next step we encourage and support internal job moves
• Great community: a welcoming culture our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime