Media Manager
Media Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Location: Onsite MondayThursday in Ann Arbor MI
This role is responsible for leading and coaching a team and agency partners in continuing to grow and evolve our Media program across Video Audio and Branded Integration partnerships. This role manages our large video budget and works with our media agency Mindshare to continually improve and adjust our plan in response to the evolving media landscape. This role oversees one L6 team member.
National Video/Streaming Media Planning and Buying (70%)
Lead agency and team in stewardship and innovation of our $200M TV digital and streaming investments
Develop national TV video audio and programmatic strategies to drive incremental sales and reach company objectives
Work with agency and team to evolve our video/streaming program to be bestinclass through testing and optimization
Develop strategy to evaluate and prioritize added value paid sponsorships and branded integration opportunities that align with brand priorities
Work cross functionally to create creative rotation recommendations and coordinate refreshes
Lead agency through annual upfront planning to maximize impact to business
Present to DMAC DNAF Board and Senior Leadership on key national media initiatives
Develop briefs for brand integrations to ensure content delivers on marketing objectives and learnings
Ensure high level of accountability in development reviews and execution of national windows
Lead team and partners in monitoring performance KPIs to ensure consistent optimization of program impact revisiting KPIs as needed
Lead collaborative efforts to innovate strategies and measurement to ensure clarity and accountability in decision making and execution with impact to business as a primary focus
Cross Functional Media Planning and Activation (30%)
Maintain strong working relationships with A&I Advertising PR Customer Care and other key stakeholders in developing crossfunctional campaigns insights and solutions for the brand
Partner closely with Advertising to ensure campaigns are aligned to national initiatives and maintain brand and creative standards
Work crossfunctionally to identify analyze and execute media strategies to maximize Dominos presence in an evolving media landscape with a focus on driving measurable business impact
Work closely with A&I and agency partners to evaluate media effectiveness and efficiencies and potential impact of agency and team recommendations
Ensure strong record keeping of media plans performance and best practices
Manage national contracts and budgets to ensure timely and accurate processing and reporting
Qualifications :
Bachelors degree in Business Marketing or related field MBA preferred
5 years media or marketing experience
Experience managing video TV and audio campaigns and programmatic campaigns
Experience managing branded sponsorships/integrations
Proven track record or media or marketing innovation
Proven track record of leading and collaborating crossfunctional projects
Demonstrated ability to manage agencies teams and budgets
Ability to manage and develop strategic alliances across crossfunctional teams
Strong analytical and problemsolving skills
Strong verbal and presentation skills
Consumer packaged goods DTC retail or quick service restaurant experience preferred
Additional Information :
Benefits:
Paid Holidays and Vacation
Medical Dental & Vision benefits that start on the first day of employment
Nocost mental health support for employee and dependents
Childcare tuition discounts
Nocost fitness nutrition and wellness programs
Fertility benefits
Adoption assistance
401k matching contributions
15% off the purchase price of stock
Company bonus
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
