SEO executive is responsible for optimizing websites to improve their ranking on search engines and drive organic traffic. They conduct keyword research implement onpage and offpage SEO strategies analyze website performance and stay updated on industry trends and algorithm changes.
Key Responsibilities:
Keyword Research:
Identifying relevant keywords and phrases for target audiences.
Onpage Optimization:
Optimizing website content meta descriptions headings and URLs for search engines.
Offpage Optimization:
Building backlinks managing online directories and engaging with influencers.
Technical SEO:
Performing website audits to identify and resolve technical issues that impact rankings.
Performance Analysis:
Analyzing website traffic user behavior and key performance indicators (KPIs) using tools like Google Analytics and Google Search Console.
Reporting:
Generating regular reports on SEO performance and recommending improvements.
Collaboration:
Working with content creators developers and marketing teams to align SEO strategies with business goals.
Staying Current:
Keeping up with the latest SEO trends algorithm updates and best practices.