Product Marketing Specialist
Product Marketing Specialist
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Job Description
Take your career to new heights with Loopio!
Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious have grit and are eager to grow and build their careers. At Loopio we genuinely support each other because true success comes from working as #oneteam. We root for each others success and always remember to take time to celebrate have fun and Get Loopi!
The Product Marketing Specialist will have the opportunity to make a significant impact at one of North Americas fastestgrowing companies. As a member of our fun and passionate Product Marketing team youll play a key role in helping Loopio stand out from the competition and win the hearts and minds of our prospects and customers.
With a broad skill set and the ability to work both collaboratively and independently youll enjoy variety and working (remotely) with people across the organization especially with our Marketing Customer Experience and Sales teams.
What Youll Be Doing
Bringing our gotomarket to life: Youll own the complete lifecycle of productrelated assets and collateral projects creating testing and iterating to make them truly shine.
Developing deep product knowledge: Youll support key areas of Loopios platform becoming a goto subject matter expert internally and enabling members of our GTM teams.
Partnering closely with Product and Product Marketing Leads: Youll help bring new features to market and coordinate with marketfacing groups to ensure business market and customer readiness.
Supporting our marketfacing teams: Youll work with the Revenue Enablement team to ensure marketfacing teams are always equipped to sell and support new functionality and communicate the value of the Loopio platform.
Contributing to market intelligence: Youll become an expert on who our customers are what makes them tick how they purchase software and how they leverage Loopio. Youll develop a deep understanding of the competition our positioning relative to them and how we win.
Creating compelling messaging: In everything you do youll be translating your product and market knowledge into differentiated and unique messages that resonate with our audience and ladder up to our overall product positioning.
What Youll Bring to the Team
You have up to 2 years of experience in Product Marketing ideally in B2B SaaS.
Youre an action oriented doer you get things done and can multitask effectively in a fastpaced environment.
Youre deeply curious a desire to learn and are a creative problemsolver.
Youre a strong communicator and possess exceptional verbal written and presentation skills.
You have a keen sense for sharp communication leaning on both art and science to break through the sea of B2B sameness.
Bonus: Youre Product Marketing certified (Product Marketing Association or Pragmatic Marketing).
Where Youll Work
Loopio is a remotefirst workplace because we recognize the advantages of working flexibly. We are HQd in Canada with established hub regions around the world where we hire from.
Our employees (or Loopers as we call ourselves!) live and work in Canada (British Columbia and Ontario) London and India (specifically in Gujarat Maharashtra and Bengaluru).
The majority of our team is based in ON and BC which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).
We offer flexible coworking locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient coworking space located in the heart of Downtown Toronto and a 12minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!
Youll collaborate with your teams virtually across the UK India and North America (were just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday
We encourage asynchronous collaboration to effectively work as a global #OneTeam!
Why Youll Working at Loopio
Your manager supports your development by providing ongoing feedback and regular 1on1s we leverage Lattice for our 1:1s and performance conversations
You will have the opportunity to elevate your craft and the opportunity to explore your creativity with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.
We offer a wide range of health and wellness benefits to support your physical and mental wellbeing starting day 1 with Loopio.
Well set you up to work remotely with a MacBook laptop a monthly phone and internet subsidy and a workfromhome budget to help get your home office all set up.
Youll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.
Participate in townhalls AMA (AskMeAnything) and quarterly celebrations to celebrate the big wins and milestones as #oneteam!
Our four active Employee Resource Groups offer opportunities for employees to learn and connect yearround.
Youll be a part of an awardwinning workplace with an opportunity to make a big impact on the business.
Questioning your qualifications Read this Hi there we recognize that all too often potential candidates dont apply for a position simply because they dont hit every single criteria included in the job descriptionparticularly members of underrepresented groups.
Whether or not your experience checks off all the boxes on a job posting we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage so weve created prompts in the application for you to share more about yourself. If youve made a career transition (or a few!) youre self taught in a new role or you have skills/experience youd like to highlight we want to hear more about what you could bring to the table.
AI in Recruitment At Loopio we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening drafting preliminary job descriptions generating initial interview questions and occasionally sourcing prospective candidates. However AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines
Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team () should you require accommodations at any point during our virtual interview processes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
