Marketing Lead (Professional, B2B), UA
Marketing Lead (Professional, B2B), UA
Posted on :
07-05-2025
Employer Active
1 Vacancy
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Job Description
- Develop and execute the B2B marketing strategy for the professional coffee segment.
- Drive the development and positioning of the JDE Professional brand.
- Ensure alignment with key stakeholders by leading strategic discussions presenting marketing initiatives and securing approvals for major campaigns and product launches.
- Manage and optimize the professional marketing budget ensuring costeffective allocation of resources and ROIdriven decisionmaking.
- Plan and execute integrated media campaigns including digital content email marketing etc.
- Lead the planning and execution of brand presence at industry events trade shows and other relevant forums.
- Support gotomarket strategies for new product launches including messaging customer communication plans and internal sales enablement.
- Build and maintain strong crossfunctional relationships.
- Lead crosssell initiatives and category development including crockery and accessory offerings that enhance the coffee experience.
- Oversee new product development (NPD) for noncoffee categories (milk powder creamer and cocoa etc).
- Coordinate the development and implementation of POSM materials.
Qualifications :
- 3 years of relevant experience in B2B marketing in FMCG or coffee industry.
- Track record in business development and channel strategy creation with a strong commercial mindset.
- Solid understanding of the B2B customer journey and complex sales cycles in professional channels.
- Exceptional verbal and written communication skills
- Demonstrated ability to collaborate effectively with crossfunctional teams
- Analytical and datadriven approach with a focus on performance metrics KPIs.
- Proven ability to build strong valueadding partnerships
- Strong passion for brand building.
- UpperIntermediate English is required.
Additional Information :
- Competitive salary and comfortable working conditions (hybrid format)
- Compensations & benefits (including insurance programs and meal allowance)
- Rewards & recognition program learning and development in multicultural environment
- Democratic corporate culture and open management team
- Opportunity to become expert in coffee&tea
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
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