Performance Marketing Specialist
Performance Marketing Specialist
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USD 2600 - 2900
1 Vacancy
Job Description
About Novacard
We are a fast-growing Mexican fintech. User acquisition is the heart of our engine and to scale efficiently we need someone who can make quick precise and 100% data-driven decisions.
This is where you come in: were looking for someone who not only understands the full acquisition funnel but can also optimize it challenge agencies with solid reasoning and generate direct impact on business metrics.
About the Role
As a Performance Marketing Analyst you will be responsible for maximizing the performance of our acquisition campaigns (web and app) through deep analysis continuous optimization and a clear vision of how each action translates into real results: more users lower CAC and higher LTV.
Your role will be technical tactical and strategic at the same time: from auditing tracking and pixels to proposing a testing roadmap and scaling what works.
Tasks
Main Responsibilities
- Manage and optimize high-budget paid campaigns on Meta Google TikTok and other channels.
- Monitor and improve key metrics: CAC ROAS CTR approval rate conversion rate churn pacing and audience saturation.
- Ensure proper implementation and measurement of tracking (events UTMs pixels MMPs like AppsFlyer).
- Design and prioritize a clear testing roadmap (A/B tests creatives audiences channels) and measure its real impact on business KPIs.
- Proactively detect anomalies and optimization opportunities.
- Challenge and guide agencies: audit results question hypotheses and push for continuous improvement.
- Build dashboards and actionable reports for internal and external stakeholders.
Requirements
Requirements
- Solid experience (3 years) in performance marketing focused on acquisition managing strong budgets and optimizing for business results.
- Mastery of the full funnel: from awareness to retention with a special focus on conversion and profitable acquisition.
- Advanced knowledge of metrics and optimization: CAC ROAS CTR approval rate pacing saturation etc.
- Experience in tracking and attribution (GA4 AppsFlyer pixels events UTMs MMPs).
- Proficiency in analytics tools (Looker Tableau advanced Excel; SQL preferred).
- Ability to lead conversations with agencies and stakeholders supporting arguments with data.
- Analytical structured profile with the judgment to prioritize and scale what works.
Benefits
Benefits
- $55k gross monthly performance bonus.
- Hybrid and flexible work model.
- Culture based on ownership speed and collaboration.
- Accelerated growth in a high-impact environment.
Employment Type
Full Time
