Job Description

Current work authorization for Canada is required for all openings

You will be working on a flexible hybrid schedule as part of Fidelitys dynamic working arrangement

Company Overview

At Fidelity weve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services and were constantly seeking to find new and better ways to help our clients. As a privately owned company we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means youll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. Youll have a wide range of opportunities to grow and develop your career in an inclusive environment where youll feel valued and supported to be your best both personally and professionally.

The Opportunity

The Manager Content Marketing is responsible for leading a team of marketing professionals to deliver organic awareness acquisition and adoption for our emerging lines of business. You will lead your team in developing and implementing strategic plans that drive YoY growth through multiple acquisition channels. Using a digitalfirst approach and a customercentric view you will guide your team create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.

What You Will Do

• With guidance from the Director Content Marketing and Marketing Operations lead the design development and approval of the annual content strategy (owned and licensed) with input from business SMEs and content creator groups

• Report on content KPIs by consolidating reporting across channels to present to executive leadership and collaborating with crossfunctional teams to gather results

• Build and lead a highperforming team that aligns with Fidelitys values and that collaborates well in crossfunctional environments

• Working with your team of content marketers to execute quarterly marketing campaigns designed to drive new and existing clients including onboarding crossselling retention and platform adoption programs to drive KPIs

• Accountable for website content and ensuring it is uptodate and accurate at all times (Investor education Expert Insights)

• Responsible for executing against the annual business plan and budget

• Responsible for ensuring your team maintains compliance with communication policies procedures and brand standards through reviewing editing and approving all marketing material and sales communications produced by your team

• Vendor relationship administration and support

What You Will Bring

• Have a deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types tax estate planning retirement)

• Strong knowledge of emerging content platforms with the ability to deliver UX writing for the web mobile email and SMS

• Exceptional communicator who can leverage data to identify themes build a narrative and secure buyin from senior management

• Strong attention to detail with the ability to identify and correct errors to ensure that all compliance and regulatory requirements are maintained

• Ability to provide strategic direction and coaching across multiple projects in a fastpaced deadlinedriven environment changing focus and priorities as needed

• Proven ability to build and cultivate strong relationships with internal and external stakeholders up down and across the organization

• Strong project management skills with an emphasis on bringing together multiple stakeholders and driving towards a common goal under specified timelines

• Proven leadership experience with a focus on developing and leveraging the capabilities of a highperforming team

Experience Education

• University degree (Bachelor Degree) or equivalent work experience

• 5 years of experience in a marketing or communications function with 3 years of experience leading and growing a high performing marketing team

• Minimum undergraduate degree in Marketing Communications Journalism English or a related discipline

• Experience working within the asset management industry or similar financial services organization

Some of the ways well help you feel valued and supported as part of our team:

• Flexible working arrangements 100 remote hybrid and in office options

• Competitive total compensation including company contributions to your group RRSP without a matching requirement from you

• Comprehensive health benefits that start on your first day with 100 employerpaid premiums that include up to $5000 annually for mental health services and therapy

• Parental leave topup to 100 of your salary for a period of 25 weeks

• Up to $650 for home office equipment

• Generous time off policy including 2 paid days annually to volunteer at a charity of your choice

• Diversity and inclusion programs including an active network of Employee Resource Groups

• Extensive professional development opportunities including access to over 11000 training and development courses tuition reimbursement and monetary rewards for completing a required designation

We care a lot about fostering a compassionate peoplecentric culture and are proud to have been named one of Canadas Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race color religion sex sexual orientation gender identity or expression national or ethnic origin age disability family status protected veterans status Aboriginal/Native American status or any other legallyprotected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation please email us at .

No telephone inquiries or agencies please. We thank all applicants for their interest please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity

We are proud to be recipients of the following:

Awards

Canadas Top 100 Employers
o Greater Torontos Top Employers
o Canadas Top FamilyFriendly Employers
o Canadas Top Employers for Young People

Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Todays Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

LinkedIn Top Companies in Canada

Human Resource Director (HRD) Best Place To Work
o HRD 5Star Benefit Program
o HRD 5Star Diversity & Inclusion Employer

Designations
Canadian Compassionate Companies Certified
Benefits Canadas Workplace Benefits Award Future of Work Strategy
TalentEgg National Recruitment Excellence Award Special Award for Diversity & Inclusion in Recruiting
Canadian HR Reporters Most Innovative HR Team