Content Manager
Content Manager
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Job Description
About the Role
Were looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation this role youll lead the development of strategic full-funnel content that fuels pipeline growth across global campaigns lifecycle programs digital ads and field events. Youll be the go-to expert for shaping narratives writing compelling assets and optimizing performance across multiple channels right from LinkedIn ads to nurture emails to keynote decks.
This role sits at the intersection of content strategy and execution ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals buyer journeys and campaign planning.
Key Responsibilities
Campaign Content Strategy & Execution
Lead content development for integrated campaigns across the funnelebooks guides landing pages nurture emails and paid ads. Ensure messaging aligns with campaign goals personas and sales plays.
Event Content Leadership
Own content creation for key events and webinars including abstracts speaker decks landing pages booth messaging and follow-up nurtures. Collaborate closely with field and partner marketing teams to tailor content for each event format and audience.
Digital & Email Marketing Support
Write engaging conversion-optimized content for email campaigns LinkedIn ads and conversational ads. Partner with the digital and lifecycle teams to ensure alignment across paid and owned channels.
Cross-Functional Collaboration
Serve as a content lead for campaign pods working closely with PMM Campaigns Digital Brand Partner and Field Marketing teams. Translate campaign strategy into compelling narratives that resonate with our target audience.
Qualifications :
10-12 years of experience in B2B content marketing preferably in SaaS or tech
Proven ability to craft high-impact content across formats: long-form email ad copy decks etc.
Experience partnering with campaign digital and field teams to drive measurable impact
Strong understanding of the B2B buyer journey and how content supports lead generation and pipeline acceleration
Exceptional writing editing and storytelling skills with a keen eye for detail
Ability to manage multiple projects simultaneously in a fast-paced environment
Additional Information :
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
