Electronics team is seeking an analytical creative and highly motivated Marketing Manager to develop execute and evaluate merchandising marketing and site experience.
Role & Responsibilities:
Own all key traffic drivers for the category/ line of business and work as a category advocate with central traffic teams.
Possess a deep understanding of all trafficdriving mechanisms (Onsite merchandising Search Social media Push notifications Performance marketing etc. and actively engaging in optimization of those channels for the business.
Analyze customer cohorts and drive initiatives to improve growth key cohorts.
Collaborate with internal teams and brands to drive experiments on brand funded coupons gamification and influencer marketing.
Conduct indepth analyses to determine program effectiveness continuously improving programs and site initiatives.
Develop the categorys style guidelines merchandising calendar promotions and packages for brand promotions.
Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
Present to senior management externally and internally.
Meet business goals while ensuring a topnotch customer experience.
3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience using Microsoft Excel to manipulate and analyze data
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc. for targeting segmentation reporting for demand generation
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