Digital Marketing & Media Consultant

Job Title: Digital Marketing & Media Consultant

Division: K RA Signature
Reports To: Director of Digital Strategy & Innovation
Employment Type: (Full-Time / Contract / Fractional) - Hybrid/Remote

About K RA Signature

K RA Signature is the digital marketing and social media division of The McKenny Group delivering data-driven strategies creative excellence and digital transformation solutions. We empower brands to grow with clarity creativity and measurable impact through strategic marketing compelling content and innovative media campaigns.

Position Summary

As a Digital Marketing & Media Consultant you will design implement and manage comprehensive digital marketing strategies that drive client business objectives. You will create engaging content oversee creative development and ensure campaigns perform across social media paid media and digital channels.

Key Responsibilities

• Lead client discovery sessions to understand brand goals target audiences and competitive positioning.
  
• Develop integrated digital marketing and media strategies encompassing:
  
• Social media strategy and management plans
  
• Content strategy including editorial calendars campaign narratives and storytelling frameworks
  
• Creative development directing visuals copy and multimedia assets
  
• Paid media and performance marketing recommendations
  
• SEO email marketing and full digital presence optimization
  
• Create original content for social media email campaigns and digital channels in alignment with brand voice and objectives.
  
• Oversee or produce creative assets such as graphics short-form videos and multimedia content to enhance campaign effectiveness.
  
• Conduct digital audits content analyses and competitive bench marking to inform strategic and creative decisions.
  
• Define KPIs performance frameworks and reporting dashboards to measure marketing and media impact.
  
• Present strategies content plans and creative concepts to clients with clarity confidence and data-backed insights.
  
• Stay ahead of digital social and content trends to inform client solutions and K RA Signature offerings.
  
• Support business development by crafting scopes for proposals and contributing to client pitches.
  

Qualifications & Experience

• Bachelor s degree in Marketing Communications Digital Media or a related field; Master s is a plus.
  
• Minimum 3 years of experience in digital marketing social media strategy and content creation ideally within an agency or consultancy.
  
• Proven track record of creating successful digital marketing campaigns with measurable ROI.
  
• Strong expertise in developing and executing social media strategies and content plans.
  
• Skilled in content creation including writing basic graphic design and multimedia development (Canva Adobe Suite or similar tools).
  
• Experience with paid media strategy and campaign optimization is highly desirable.
  
• Advanced analytical skills with the ability to translate data into strategic and creative insights.
  
• Excellent communication storytelling and presentation skills for client-facing engagements.
  
• Ability to manage multiple projects with strategic agility creativity and attention to detail.
  

Core Competencies

• Strategic Digital Marketing & Media Planning
  
• Social Media & Content Strategy
  
• Content Creation & Creative Development
  
• Client Relationship Management
  
• Data Analysis & Performance Insights
  
• Project Management & Execution Excellence
  
• Collaborative Leadership
  
• Innovation & Growth Mindset
  

Why Join K RA Signature

• Collaborate with industry-leading strategists creators and digital innovators.
  
• Deliver impactful campaigns for diverse brands across sectors.
  
• Thrive in a culture of creativity innovation growth and excellence.
  
• Flexible and empowering work environment that values your expertise and creative contributions.
  

Equal Opportunity Employer Statement

K RA Signature a division of The McKenny Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability genetic information veteran status or any other protected status under applicable law.