ASM Trade Ranchi
ASM Trade Ranchi
Posted on :
14-04-2025
Employer Active
1 Vacancy
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Job Description
4 Key Result Areas:Writethe key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4 7 key result areas)
Pre Launch : Key Result Areas
Supporting Actions
Building the Go To Market Strategy
- Support building of the Go to Market Strategy for the challenger brand.
- Engaging in identifying the ideal customer base to facilitate the propecting and lead generation.
- Creating the value matrix and strategizing the sales funnel for the product.
- Identify and curate the sales strategy for the challenger product in a competitive market.
- Devise a suitable product demand generation methodology.
- Design the content marketing strategy suitable to the product and target population.
- Identify and institutionalize the performance indicators /metrics to measure sales progress.
- Strategize the customer retention plans to enable longterm customer relationships.
Strategizing & Creating the business entry blueprint
- Be instrumental in strategizing and creating the blueprint for the business entry for the brand in a disruptive environment.
- Set out clear and realistic business goals for the product performance in a competitive market.
- Plan the budget and resource requirement for the brand entry.
- Conduct thorough research on the market in terms of the size consumer trends perceptions competition survey opportunities barriers etc.
- Build the unique value proposition for the challenger product to stand out in a competitive market.
- Strategize the entry mode and research on whether that is the optimal mode to enter the market.
- Develop all strategy based collaterals for the product.
Post Launch : Key Result Areas
Supporting Actions
Maintaining sustainable sales potential
- Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products).
- Achieving overall sales KPIs and increase market share
Designing and implementation of field activation design and implementation
- Design and implement field activations to increase product adoption and depth by enhancing product awareness.
Driving performance of trade schemes and on ground promotions
- Spearhead and drive performance of Trade schemes and on ground promotions for the challenger brand.
Conducting market analysis
- Conduct regular market analysis by constantly staying current and updated on competition information about product pricing and activations.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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