Manager - Customer Marketing - IMBA - Marketing

Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for food industry customers throughout the world. Our products include seasoning blends dry mixes coating systems dough blends crumbs flavors sauces and food bases that are used in an extensive variety of application from snack foods and processed meat and poultry to ready meals. Our customers include food processors restaurant operators and grocery retailers. While our name may not be familiar to consumers our products are key components of foods offered by many of the worlds bestknown companies.

The purpose of the role:

Manager Customer Marketing will drive revenue growth and manage B2B marketing programs in India Focusing on regional insights Lead development and delivery of Local insights (market customer competitor and consumer) tools capabilities partnerships & ecosystems and analysis in alignment with our 2030 Aspirations.

Significant focus will be on Innovation related to Alternative Protein and Nutrition Segment and Category strategy development.

Key Roles & Responsibilities:

Leverages qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy

Leverages technology tools and research methods to analyse data evaluate complex situations predict outcomes and drive strategic decision making

Leads in the development of regional relevant primary and secondary research projects aligned with our strategic areas of focus

Champions the integration and application of insights to deliver quantifiably superior products and solutions to uncover significant commercial potential

Develops an ecosystem of primary and secondary data partners capable of enabling the elevation our insight capabilities addressing gaps/needs in the business from an intelligence perspective.

Develops and drives trends to influence future strategic business and scenario planning

Functional Knowledge:

Use insights to guide strategy development predict industry trends and assess segment positioning.

Support the development of product category and segment strategies by generating relevant market customer competitor and consumer insights.

Collaborate with global Insight leaders to execute primary and secondary research projects.

Explore and pioneer innovative analytical and data management tools to grow market intelligence capabilities.

Implement new product launches.

Organize events and exhibitions.

Business Expertise:

8 years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments

Preference to those who have experience in grow aggressive product categories (Sauces & Dressings Seasoning)

Firsthand knowledge of the food industry and market intelligence agencies servicing it

Proven ability to develop comprehensive Insight strategies

Demonstrated track record of working with crossfunctional global teams in addition to working autonomously

Ability to manage multiple projects and high priority tasks

High attention to detail for both written and visual content

Passion for innovation and continuously adapting to the evolving needs of the world.

Proficient in the use of all databases (Mintel GlobalData Technomic Profound Euromonitor) and determine best source for obtaining information via the internet and other sources

Leadership:

Execute Talent Management and supervisory duties in accordance with Griffith India policies.

Responsibilities encompass planning assigning and overseeing work; evaluating performance; providing coaching and development guidance; motivating rewarding and addressing disciplinary actions for employees; addressing grievances and resolving conflicts; conducting interviews recruitment training and retention efforts.

Problem Solving:

• The Marketing Insights leader must be capable of expanding the breadth and depth of our insight capabilities this includes the types of insights required of the business market customer consumer and competitor. It also includes the ability to garner insights across grow aggressive product categories (Sauces & Dressings Seasonings and Protein) grow aggressive customer segments (Protein Processors Foodservice) and within emerging areas of focus in alignment with our 2030 Aspirations.
• This individual must be capable of developing and managing an ecosystem of thirdparty partners designed to enhance our insight capabilities.

• This induvial must be capable of working within a matrix leading and influencing by example partnering with our Global and Regional Commercial teams including our global Insight leaders.

Impact:

Marketing Manager and Insights enhances the companys competitive advantage by leveraging data and insights for strategic decisionmaking and innovative product development. This results in improved business strategies superior market intelligence and effective trend analysis for strategic planning. Collaboration with global Insight leaders ensures consistency and best practices while successful product launches and wellorganized events increase market acceptance and brand visibility. Overall the role drives the companys ability to anticipate market shifts fill intelligence gaps and maintain a competitive edge.

Interpersonal Skills:

Marketing Specific competencies

Insight generation

Data & Analytics

Strategy Development

Innovation & portfolio management

Competency Model Individual Contributor

Global Perspective

Strategic Mindset

Drives Vision & Purpose

Cultivates Innovation

Collaborates

Communicates Effectively

Builds Networks

Instills Trust

SelfDevelopment

• Situational Adaptability

Requirement

• 8 years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments.
• Minimum Education B. Tech/B.Sc. MBA (Marketing)
• Location Bangalore Yelahanka
• Reporting to Director Marketing