Marketing amp PR Manager for Denza Germany mwd
Marketing amp PR Manager for Denza Germany mwd
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Job Description
About the Role:
Denza is the new brand from BYD. The worlds largest manufacturer of electrified cars headquartered in Shenzhen (China) is also coming to Germany this year with its new premium brand Denza. One of the first models of the new BYD brand is the Z9 GT shooting brake equipped with unique technical features.
As the Marketing Manager you will be responsible for developing and executing the marketing plan for Germany aligned with business objectives and global strategies. You will lead national events manage advertising and digital campaigns oversee dealer marketing and PR activities and manage the marketing budget.
This role demands a customeroriented mindset excellent digital and communication skills and a strong ability to prioritize and innovate. You will work closely with the European PR/Events team and local dealers and cultivate relationships with digital media and social influencers to ensure brand visibility and success.
You will report directly to the Denza Sales Director for Germany with a dotted line to the BYD marketing teams in Germany and Europe.
Key Objectives & Responsibilities:
- Establish a holistic communication strategy for the premium brand Denza in Germany in line with the overall European marketing plan.
- Take responsibility for all brand activations of Denza in Germany including postnational event analysis to assess the effectiveness of actions.
- Coordinate all press and media engagements in Germany to ensure the brand and product stories are wellrepresented.
- Align crossfunctionally with BYD Europe HQ and Germany internal teams for all communication activities.
Required Skills Qualifications and Experience:
- Experience in communication with premium automotive brands including substantial professional experience in sectors such as automotive fashion lifestyle and initial leadership experience.
- Previous experience in both marketing and PR.
- Pragmatic handson approach with a cando mentality and explicit problemsolving skills.
- A proven network in the German media landscape.
- Fluent German and English skills; additional languages a plus.
- Willingness to travel and work crossfunctionally in diverse international teams.
This position is designed for a proactive strategic thinker who is ready to take on the challenge of establishing a new brand in a competitive market. You will need to be handson and directly involved in the operational implementation of tasks. This role offers a unique opportunity to shape the future of Denza in Germany and contribute significantly to the brands success.
Employment Type
Full Time
