Manager, Integrated Marketing Communications

In this position...

The Integrated Marketing Communications Manager will convert broad go-to-market hypotheses into detailed channel-specific task briefs then lead the assembly of the right teams to brief and oversee the work through delivery. A crucial aspect of the role is to manage each aspect of the program development process (planning production execution and reporting) and work cross-department to coordinate integrated channel tactics on-time on-budget and within existing scope. Building collaborative relationships across the marketing and brand teams while partnering with external agencies teams is essential to this role.

This is an exciting opportunity to be part of a team that will be instrumental in crafting the future of how Ford does business our commercial customers. Ford Pro is a global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles accessories and services for virtually every vocation backed by technology and engineered for uptime. A true one-stop shop offering a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem helping customers businesses thrive today and into tomorrow.

What Youll Do

• Work as an executional partner to the Senior Manager Integrated Marketing Communications to assist in developing integrated marketing communication strategies across Ford Pros vehicle portfolio identifying objectives and building campaigns aligned to business priorities and customer needs
• Convert broad go-to-market hypotheses into detailed channel-specific task briefs with known requirements then lead the assembly of the right teams to brief and oversee the work through delivery
• Project manage each aspect of the program development process (planning production execution and reporting) and work cross-department to coordinate integrated channel tactics on-time on-budget and within existing scope
• Establish campaign goals develop integrated journey and measure campaign outcomes to drive executional excellence speed and focus among all team members constantly tracking back to revenue goals and optimization
• Build a collaborative relationship across marketing and brand teams to ensure communications messaging is aligned to brand guidelines
• Partner with external agencies to develop compelling storylines and marketing communications campaigns that drive awareness generate leads and increase brand engagement
• Monitor and evaluate existing governance structures that pertain to Marketing ensuring adherence to internal processes and identifying areas for improvement; Support budgeting needs as required to monitor spending and provide regular reporting to stakeholders ensuring transparency and accountability
• Lead weekly cross functional meeting to facilitate discussion and collaboration among key stakeholders to ensure that all parties are aware of project progress changes and potential roadblocks or challenges
• Work with cross brand team to oversee and coordinate management of vehicle incentive plans to ensure accurate delivery and display across relevant marketing channels to optimize customer awareness in support of vehicle sales objectives.

More Responsibilities Include

• Lead development of creative briefs internal coordination agency coordination execution measurement and manage project budgets
• Drive alignment around marketing vision and strategy set a plan execute monitor and measure results
• Develop and manage integrated marketing communications calendar
• Ensure all content follows established branding and development processes

Youll have...

• Bachelors degree in Marketing Advertising Communications or other related field
• 8 years of marketing advertising or other related experience preferably in automotive marketing
• Strong knowledge of marketing best practices channel approaches and proven skills in integrated channel planning
• Strong people leadership and cross-functional collaboration skills
• Strong project management skills with the ability to manage multiple tasks simultaneously
• Exceptional interpersonal and communication skills
• Experience and understanding specific to working in a Matrix-based organization

Even better you may have

• MBA or advanced degree
• Marketing and measurement-oriented mindset
• Strong collaborator and self-starter
• Experience writing project briefs
• Knowledge of automotive and commercial automotive industry a plus
• Experience working within an advertising agency and / or managing agency teams
  
  You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

This position is a leadership level 6.

For more information on salary and benefits click here: Visa sponsorship is not available for this position.