Web Strategy and Online Marketing Manager
Web Strategy and Online Marketing Manager
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Job Description
Job Description
Keysight is the worlds leading electronic measurement company helping engineers and technology developers address their toughest technical challenges with confidence through innovations in wireless modular and software solutions. Keysight Global Marketing (KGM) is passionate about showcasing how our worldclass test and measurement hardware software and system solutions help customers deliver innovations in key industry markets: wireless communications automotive IoT aerospace and defense and semiconductor.
We are seeking to hire a digital savvy marketing manager who will drive the of Keysight web marketing and digital transformation initiatives. Additionally you will continuously review web site and online program performance and based on data make recommendations to improve the user experience.
Job Responsibilities
Build maintain measure and optimize webbased marketing programs that drive engagement and action across keysight.
Execute digital transformation initiatives across Keysight working in partnership with web marketing operations and thirdparty agencies to deliver new capabilities on time and within budget.
Work with SEO experts to continuously improve and optimize all aspects of keysight.
Constantly measure keysight performance and provide recommendations to best enhance the customer experience and drive business results.
Bring in industry trends and best practices to foster innovation.
Conduct AB tests and experimentations to further understand user behavior.
Evaluate and suggest web infrastructure improvements such as hosting video streaming & A/B testing tools to drive efficiencies quality and performance.
Job Qualifications
BS/MS degree (Marketing or technical degree preferred) or equivalent experience
7 years of B2B web strategy and experience (hightech preferred)
Data obsessed Skilled in web optimization and use of datadriven insight to deliver insights trends and recommendations to improve the web experience
Expert with Google Analytics and Adobe Analytics
Adept at interpreting and visualizing data to show trends and insights. Experience in DOMO (or comparable BI tool)
Skilled in Adobe Experience Manager (AEM)
Strong understanding of SEO techniques and overall understanding of contemporary web technology and best practices
Excellent communication skills and ability to present and provide recommendations to campaign leads and executives
Proven track record in managing and working with outside agencies and across organizations to deliver project on time
Thrives working in a culture of constant learning testing improvement and rapid growth
Job Function
Colorado Pay Range: $103650 $172740
Based on experience education and skills most offers will be between the minimum and the midpoint of the Salary Range listed above.
Note: For other locations pay ranges will vary by region
Keysight Results Bonus Program Eligible
US Employees may be eligible for the following benefits:
- Medical dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life Accident Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off Paid Holidays
- Paid Family Leave
- Discounts Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other protected categories under all applicable laws.
Candidates can be considered to work from the following locations:
Tempe Americas : United States : Arizona : Tempe Americas : United States : California : Anaheim Americas : United States : California : Calabasas Americas : United States : California : El Segundo Americas : United States : California : Irvine (Voscal) Americas : United States : California : Rancho Santa Margarita Americas : United States : California : Roseville Americas : United States : California : San Diego Americas : United States : California : Santa Clara Americas : United States : California : Santa Rosa Americas : United States : California : Westlake Village Americas : United States : Colorado : Colorado Springs Americas : United States : Colorado : Englewood Americas : United States : Colorado : Englewood Americas : United States : Colorado : Loveland Americas : United States : Florida : Boca Raton Americas : United States : Florida : Orlando Americas : United States : Georgia : Alpharetta Americas : United States : Georgia : Atlanta Americas : United States : Idaho : Boise Americas : United States : Illinois : Arlington Heights Americas : United States : Illinois : Schaumburg Americas : United States : Iowa : Elk Horn Americas : United States : Maryland : Columbia Americas : United States : Massachusetts : Andover Americas : United States : Massachusetts : Cambridge Americas : United States : Michigan : Detroit Americas : United States : Michigan : Novi Americas : United States : Nevada : Reno Americas : United States : New Hampshire : Nashua Americas : United States : New Jersey : Budd Lake Americas : United States : New Jersey : Clifton Americas : United States : New Mexico : Albuquerque Americas : United States : New York : Cold Springs Americas : United States : New York : Pittsford Americas : United States : New York : Rochester Americas : United States : New York : Utica Americas : United States : North Carolina : Apex Americas : United States : North Carolina : Morrisville Americas : United States : Ohio : Cincinnati Americas : United States : Ohio : Columbus Americas : United States : Ohio : Mentor Americas : United States : Oregon : Beaverton Americas : United States : Oregon : Lake Oswego Americas : United States : Pennsylvania : Bethlehem Americas : United States : Pennsylvania : Philadelphia Americas : United States : Puerto Rico : San Juan Americas : United States : Texas : Austin Americas : United States : Texas : Dallas Americas : United States : Texas : Houston Americas : United States : Texas : Plano Americas : United States : Texas : Renton Americas : United States : Texas : Richardson Americas : United States : Utah : Salt Lake City Americas : United States : Virginia : Chantilly Americas : United States : Washington : Everett Americas : United States : Washington : Pleasanton Americas : United States : Washington : Renton
Job ID :39370
Required Experience:
Manager
Employment Type
Full Time
