Market Research Specialist - New product

Job Description

Jobbrief

The Market ResearchSpecialistjob descriptionincludesmethodical Market Research Analyst to survey customer preferences and statisticaldata in order to supportcustomers during their decision making process regarding product designs,prices and promotions. The successful market researcher will be able toanalyze autonomously qualitative data, trends,strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place andconsolidate information into actionable items, reports and presentations.
• Understand business objectives and design surveys to discover prospectivecustomers’ preferences.
• Performvalid and reliable market research SWOTanalysis§Interpret data, formulate reports and make recommendations §Use online market research and catalogue findings to databases.
• Provide competitive analysis on various companies’ market offerings, identifymarket trends, pricing/business models, sales and methods ofoperation.
• Remainfully informedon market trends, other partiesresearches and implement best practices.
• Qualify leads from marketing campaigns as salesopportunities.
• Identify client needs and suggest appropriate products/services§Customize product solutions to increase customersatisfaction§Proactively seek new business opportunities in themarket.
• Stay up-to-date with new products/services and new pricing/payment plans.

Job Requirements

• A bachelor’s degreein Statistics, Marketing or relatedfield.
• 2-3 years of proven Market Research Analysis experience.
• Ability to interpret large amounts of data and tomulti-task§Strong communication and presentation skills§Excellent knowledgeMSOffice.
• Search engines, web analytics and business research tools acumen§Familiarity with CRM programs.
• Adequate knowledge of data collection methods (polls, focus groups,surveys etc).
• Working knowledge of data warehousing, modelling and mining.
• Strong analytical and critical thinking.