Opening for Regional Head West - BTL Activation with an experiential marketing agency in Mumbai
Opening for Regional Head West - BTL Activation with an experiential marketing agency in Mumbai
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Job Description
Hi
Greetings from HRC Global Services!!
Hope this email finds you well! Please find below the opportunity for Regional Head (West) BTL & Activation with an experiential marketing agency in Mumbai.
JD :
Seeking a dynamic Regional Head for BTL & Activation to drive brand activations consumer engagement programs and experiential marketing strategies. The candidate will be responsible for endtoend pitching planning execution and performance tracking of regional BTL campaigns while hiring & Managing team of activation specialists. Additionally the role will involve New Business Development and Client Servicing to expand and strengthen the companys market presence.
Key Responsibilities :
1. Strategy & Planning :
Develop and execute BTL & activation strategies tailored to the regional market.
Identify key consumer touchpoints and innovative engagement tactics.
Align activations with brand objectives ensuring maximum ROI.
2. Campaign Execution & Management :
Oversee onground activations promotions roadshows retail branding and corporate events shoppers marketing turn key projects and exhibitions.
Manage vendor partnerships for fabrication event setup and logistics.
Ensure flawless execution with a focus on quality timelines and costefficiency.
3. New Business Development :
Identify and pursue new business opportunities to expand the companys regional footprint.
Develop relationships with potential clients brands and corporate partners.
Create and pitch BTL & activation solutions to prospective clients.
4. Client Servicing & Relationship Management :
Manage and nurture existing client relationships to ensure satisfaction and longterm engagement.
Act as the key point of contact for clients providing strategic insights and solutions.
Work closely with the creative and execution teams to deliver tailored brand experiences.
5. Team Leadership & Collaboration :
Lead and mentor a regional activation team (field teams project managers and vendors).
Work closely with brand teams creative agencies and internal stakeholders.
Ensure seamless coordination between sales marketing and operations.
6. Financial & Performance Management :
Develop and manage regional BTL budgets effectively.
Track KPIs consumer engagement metrics and campaign effectiveness.
Provide postcampaign reports insights and recommendations.
7. Market Insights & Innovation :
Stay updated with industry trends consumer behaviour and competitor activations.
Explore new formats technologydriven activations (AR/VR digital integration) and partnerships.
Key Requirements :
Experience in BTL experiential marketing activations or event management.
Regional Exposure: Experience managing multicity or regional BTL campaigns.
Industry Network: Strong relationships with vendors event agencies and brand partners.
Leadership Skills: Ability to lead crossfunctional teams and drive highimpact activations.
Tech & Digital: Understanding of digital integrations in BTL (social media amplification QR activations etc.).
Budget Management: Handson experience in planning and tracking campaign spends.
Flexibility: Willing to travel extensively for onground activations.
New Business Development: Proven track record in identifying and converting new business opportunities.
Client Servicing: Strong skills in account management and customer relationship building.
Preferred Background :
Candidates from BTL agencies event marketing firms media agencies or FMCG/automobile brands with strong activation experience.
Prior experience working with retail telecom consumer electronics fintech automotive or beverage brands is a plus.
If interested kindly mail your updated resume and the following details to :
Present location :
Current CTC :
Expected CTC (whether negotiable or not) :
If negotiable upto how much :
Notice period :
A brief of your experience in :
1) Client Servicing
2) New Business Development (clients onboarded)
3) BTL & Activations :
4) Categories of clients worked with (FMCG/ automobile brands/ retail telecom/ consumer electronics/ fintech/ beverages) :
Thanks & Regards
Tania
Recruitment Manager
HRC Global Services
Employment Type
Full Time
