Software Development GTM Specialist

Job Description

Why Shrine Exists

Shrine creates software solutions for our clients as well as for us internally. We see in the software development industry a lack of focus on solving long-term problems and driving business value with solutions for clients. We thrive on changing how things are done in this space and this is exemplified by us living our Core Values.

Expectations for You

• Demonstrate a proactive approach to driving go-to-market (GTM) efforts.
• Show willingness to get hands-on with implementation once strategy is set.
• Work autonomously while maintaining alignment with company goals.
• Provide insightful market feedback and adapt strategies accordingly.
• Maintain a results-oriented mindset with a focus on lead generation and client acquisition.
• Exemplify Shrine Core Values in all internal and external interactions
  

Your Responsibilities

• Develop and execute comprehensive GTM strategies for our software development offerings by quarterbacking the strategy and adapt based on market feedback.
• Drive us to identify services/market fit for new offerings with an experimentation mindset.
• Collaborate with leadership team to ensure alignment with market needs and customer expectations.
• Utilize and select appropriate GTM playbooks and distribution channels, testing outreach methods.
• Conduct market research in a B2B capacity to identify opportunities and threats.
• Create and manage service launch plans, including timelines, marketing materials, and sales enablement tools.
• Collaborate with sales and marketing teams to develop compelling messaging and positioning for services.
• Monitor and analyze customers post-sales, making recommendations for improvements and adjustments.
• Provide training and support to sales teams to ensure they are well-equipped to sell new services.
• Communicate necessary information from the executive team to ensure successful GTM efforts.
  

Requirements of You

• Bachelor's degree in Marketing, or a related field.
• Minimum of 5 years of experience in software development marketing, product marketing, or a related field.
• Proven experience in developing and executing go-to-market strategies for software development services.
• Experience with market research in a B2B context.
• Strong understanding of software development processes and methodologies.
• Excellent analytical and problem-solving skills.
• Exceptional communication and interpersonal skills, with the ability to work effectively across different teams and departments.
• Track record of successfully taking at least one agency or service provider from 0 to 1 on a new effort.
• Hands-on approach, willing to get involved in the implementation once the strategy is set.
• Ability to work autonomously and push GTM efforts proactively.
• Metrics-driven with a solid understanding of what makes a successful GTM campaign.
• Previous experience working directly with CEOs and executive teams is a plus.
• Ideally located within 90 miles of Tampa, FL (with ability to travel to the Tampa area 1-2x per quarter)
  

Shrine Core Values

• Friendly Strength – Good Person, Thoughtful, Kind, Helpful, Non-judgmental, Looks out for the greater good
• Master Craftsman – Skilled, Learning Everyday, Client-centered, Impact-focused, High Standards, Business-focused
• Doggedly Persistent – Overcome obstacles, Remove Blockers, High Energy, Follow through, Proactive, Not afraid to get into the mud, Acts with urgency
• Steady – Measured, No Drama, No Panic, Consistent, Listens and Adapts, Coachable, Keeps Commitments, Takes Ownership
• Forward Looking – Truthful, See solutions, Sets the Agenda, No Cynicism