Vice President Marketing

This is a remote position.

We are looking for a Profit Center Head who can manage marketing campaign of 100 Restuarants in Canada remotely and a Marketing Team of 20 members.

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Develop and execute comprehensive performance marketing strategies to achieve growth targets and key performance indicators (KPIs).

Manage the endtoend development of creative campaigns for both demand generation and brand building initiatives

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation content curation pay per click campaigns event management publicity social media lead generation campaigns copywriting performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material from website banners to hard copy brochures and case studies

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn

Candidate with experience in Email marketing SEO Digital Marketing will be preferred

Previous experience with Zomato Swiggy or any other relevant company will be preferred.

Should have minimum 1215 years experience in Digital Marketing field

Candidate must be able to manage a team of 1520 members.

Experience from Restaurant Industry is a must

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage educate and motivate

Solid knowledge of website analytics tools (e.g. Google Analytics)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate comfortable working with numbers making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Uptodate with the latest trends and best practices in online marketing and measurement

Graduate/Post Graduate degree in Marketing or related field.

Benefits

Guaranteed Growth

Friendly Environment