Digital Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Located in the heart of the Gulf, Bahrain is home to a well-established and growing exhibition industry. Leading consumer brands including Jewellery Arabia and the Autumn Fair, sit alongside our specialised energy portfolio including MEOS GEO and KOGS, attracting audiences of over 150,000 annually.

The recently opened, state-of-the-art, exhibition venue, new airport and supporting infrastructure provide extraordinary opportunities for growth, reflecting Bahrain’s 2030 Vision. As the kingdom seeks to diversify its economy and expand in economic sectors including tourism, business services, manufacturing and logistics, we, at Informa Markets, are well placed to help realise the Vision through the international trade and inward investment, delivered through a thriving events industry.

Job Description

Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups.A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned marketers to consistently improve results for web traffic engagement, leads and conversion. To contribute to the overall success of the tech marketing team through effective digital marketing strategies and successful implementation. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.

• Ownership and accountability for digital marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns
• Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition,
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates, including social media
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns
• Develop overall digital strategy for portfolio and each show, as well as social media strategy
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s)
• Develop social media calendars, monitor performance and optimise
• Monitor campaign performances by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights