Marketing Associate - Latin America

Our Vision

Building the Worlds Leaders of Tomorrow.

Our Mission

Creating the Education system for the 22nd Century.

Crimson Consulting Limited is an Education Services company headquartered in Auckland New Zealand that provides college consulting tutoring and mentoring for students across the globe. Our Latam regional office in So Paulo Brazil has supported hundreds of students to achieve their international college admissions goals since its founding in 2017.

Marketing Associate

Founded in 2013 Crimson Education is the worlds most successful college admissions company and leader in education technology and student success. The company has grown from 3 to over 500 fulltime employees in the last 9 years with more than 2500 staff who provide expert support to students aspiring to gain admissions to the Ivy League Oxbridge and other worldleading institutions.

Our team is looking to bring on someone to support the growth of marketing initiatives within the Spanishspeaking Latin American market. This role is responsible for implementing effective marketing initiatives through planning researching designing and executing marketing strategy across online and inperson events and activities.

The ideal candidate will be an excellent communicator passionate about learning and a highly creative innovator with a growth mindset.

This is a remote contractor position preferably in Latin America or in a compatible timezone requiring fluency in Spanish. However this job description is written in English because you will need to collaborate and communicate with international coworkers and leadership.

Responsibilities include:

• Plan execute and monitor organic Latam social media channels from content creation (video static images written posts) and running promotions to engagement with followers delivering exceptional customer service.

• Identify mutually beneficial marketing opportunities with potential social media partners and influencers.

• Prepare creatives and copy for paid social media ads for the Latam region (Facebook Instagram Tik Tok etc.).

• Produce and/or localize highlevel written content in Spanish including blog posts ebooks client case studies infographics webinar slides email marketing ad copy etc that leads the customer on a buying journey.

• Design creative content for social media emails webinar slides etc. while following our brand look and feel.

• Manage a budget for organic and offline initiatives.

• Able to analyze data and think strategically about where to invest budget and how to improve lead generation and conversion.

• Support with planning and outreach and participation in inperson and online events representing Crimson Education with a lead generation mindset.

What skills and experience are required

• Fluent/native Spanish speaker with strong writing skills.

• Advanced English is required (including strong listening writing and speaking skills for interaction with our international team).

• Bachelors degree required (degrees related to Marketing Communications and Design fields preferred).

• A good eye for design and experience with design platforms like Canva and Photoshop.

• 1 year of professional experience in marketing and communications.

• Experience in social media marketing including Facebook Instagram and Tik Tok.

Youll stand out if you have:

• Experience in the education sector.

• Knowledge of the college admissions and/or education industry.

• Familiarity with CRM and marketing platforms such as Marketo and Storyblok.

• Familiarity or experience with Google Search Optimization (SEO).

• A proven track record of revenue acquisition through marketing strategy and execution.

• Experience with inperson event planning and execution.

• Personal experience with international education (an exchange experience a course or degree from an international university etc.)

• Knowledge of Portuguese (Brazilian) is a plus.

What personal qualities are we looking for

• High learning agility and passion for learning new things.

• Growth mindset and comfort in a fastpaced highgrowth environment.

• Ability to selfmanage and balance competing priorities in a remoteworking environment.

• Creativity and drive you love to explore new ideas and can see a project through from start to finish on time.

• Collaborative and communicative. A team player someone who makes great things happen for others and yourself.

Benefits

• Competitive pay (contractor).

• Flexible working environment.

• USD$600 training budget per year.

• Psychologist on staff.

If youre passionate about education and people and looking for a fastpaced collaborative environment and want to work with cuttingedge technology then wed love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.