Performance Marketing Marketplaces

About the Customer

Company is the leading lifestyle company in India offering the widest array of fashion brands in the country.

About the Role

Designation : Performance Marketing (Marketplaces)

Responsibilities:

1. Marketplace Performance Strategy:

• Develop and execute robust performance marketing strategies tailored

for various marketplaces to enhance brand visibility drive traffic and

increase sales.

• Create and manage PPC campaigns including keyword research ad

copy creation bidding strategies and budget allocation ensuring

maximum ROI.

2. Campaign Management and Optimization:

• Monitor analyze and optimize campaign performance metrics (CTR

CPC conversion rates etc.) to achieve set KPIs and targets.

• Implement A/B testing and datadriven optimizations to enhance

campaign efficiency and effectiveness.

3. Relationship Management with Marketplaces:

• Foster strong relationships with key marketplace platforms (MyntraAmazon Flipkart etc.) to explore new opportunities stay updated on platform updates and leverage promotional features for brand visibility.

4. Analytics and Reporting:

• Generate comprehensive reports showcasing campaign performance

traffic metrics and actionable insights for continuous improvement.

• Utilize datadriven insights to recommend and implement strategic

adjustments to maximize marketing impact.

5. Collaboration and Crossfunctional Coordination:

• Collaborate with internal teams such as brand management e

commerce and analytics to align marketing strategies with broader business objectives.

• Work closely with creative and content teams to ensure cohesive and compelling messaging across marketplace campaigns.

Work Location:

Bangalore

Work Experience:

46 Years of experience

Background and Requirements

Job Requirements

Qualifications:

• Bachelors degree in marketing Business Administration or a related field; relevant certifications are a plus.
• 1 years of experience in performance marketing roles focused on marketplaces like Myntra Amazon or Flipkart; experience in the fashion Industry is highly preferred.
• Proven expertise in managing PPC campaigns including keyword research bid management and performance analysis.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in using analytics tools ad platforms and MS Excel.
• Excellent communication negotiation and relationshipbuilding skills.