Salesforce Marketing Cloud Personalisation Specialist

Responsibilities:

• Develop and implement Salesforce Marketing Cloud strategies and campaigns.
• Design and manage customer journeys including segmentation personalization and automation.
• Create optimize and manage SMS WhatsApp and email marketing campaigns including
• designing email templates A/B testing and optimizing open and clickthrough rates.
• Ensure high deliverability and engagement rates.
• Monitor and report on the performance of marketing campaigns providing insights for continuous improvement.
• Collaborate with crossfunctional teams including business marketing designers content creators data analysts to ensure successful campaign execution.
• Stay uptodate with industry best practices and Salesforce Marketing Cloud updates to continuously improve our marketing efforts.
• Train and support team members on using the marketing cloud and best practices for campaign management and actively promote user adoption.
• Provide technical support and troubleshooting for any issues related to the Salesforce Marketing Cloud.
• Provide overall administrative functions with Salesforce Marketing Cloud Personalization.
• This includes managing roles and permissions and onboarding new users.

Qualifications:

• 5 years of handson experience with implementing and configuring Salesforce Marketing Cloud solutions
• Experience in Salesforce Marketing Cloud including Email Studio Automation Studio
• Journey Builder Contact Builder and Data Extensions
• Proficiency in HTML and AMPScript for email template customization and dynamic content
• preferred.
• Excellent communication and interpersonal skills to work effectively with diverse
• stakeholders.
• Strong analytical skills with the ability to analyze campaign performance and make datadriven decisions.
• Excellent project management skills with the ability to manage multiple projects and
• priorities simultaneously.
• Solid understanding of digital marketing best practices and email marketing strategies

Location: Bangalore (work from office)

Remote Work :

No