Campaign Specialist Marketing

• Collaborate with the campaign manager to plan and develop marketing campaigns.
  
• Create a Campaign Calendar aligned with themes and regions setting up campaigns accordingly.
  
• Conduct data segmentation for targeted campaigns.
  
• Execute marketing campaigns suggesting adjustments to optimize campaign data.
  
• Analyze campaign performance and offer recommendations for improvement.
  
• Conduct A/B testing to ensure precise campaign implementation.
  
• Manage data for multiple campaigns and ensure its maintenance.
  
• Document campaign strategies and compile promotional activities.
  
• Proficiently craft HTML content for promotions signups and registrations.
  
• Design visually appealing emails and templates adhering to company brand guidelines and industry best practices.
  
• Utilize LinkedIn effectively for promotional campaigns.
  
• Employ Mail Merge via Outlook for campaign execution.
  
• Coordinate with the Marketing Operations team (MOPS) to procure campaign data.
  
• Provide support to the campaign manager in planning and executing marketing campaigns.
  
• Conduct troubleshooting and quality testing for all campaigns.
  
• Engage in discussions with vendors to strategize pricing and planning for new tool implementation.
  
• Update and maintain reports tracking campaign metrics (opens/clicks/bounce/unsubscribe).
  
• Drive lead generation through effective signups and registrations.
  
• Ensure strong email deliverability by implementing best practices to avoid spam and junk folders.
  

Requirements

• Proven experience managing an email marketing program
  
• Handson experience in Email Marketing Tool Bulk Email Tool Sales Intelligence Tool Marketing Automation Platform
  
• Detailed knowledge of email regulations best practices and compliance internationally in various regulatory regimes (e.g. GDPR or CASL).
  
• Proven work experience in growing engaging with and analyzing the performance of a large email marketing database
  
• Experience building an email marketing campaign from scratch
  
• Excellent written communication skills.
  
• Hands on experience in HTML design & creative templates.