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Product Manager Marketing Automation Platform
Job Location:
Monthly Salary:
Posted:
3 July 2026 (30+ days ago)
Posted:
Application Deadline:
30 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Overview
This role is responsible for building the core marketing platform that powers user engagement across multiple channels. You will own backend capabilities including audience management messaging campaign orchestration marketing templates and workflow automation enabling internal teams to deliver scalable and efficient marketing operations.
You will work closely with Growth Marketing Operations Data Engineering and Compliance teams to continuously improve marketing efficiency through automation data-driven decision making and AI-enabled product capabilities.
Responsibilities
- Own the product roadmap and execution for core marketing platform modules including Push Notifications User Segments User Tags Marketing Templates Workflow Automation and Campaign Management.
- Design scalable audience segmentation and tagging capabilities to support flexible targeting across different business scenarios.
- Build marketing orchestration capabilities across multiple channels including push notifications email marketing in-app messaging scheduling frequency control and campaign performance monitoring.
- Design workflow automation that enables marketing actions to be triggered based on user behavior business events audience rules and operational conditions.
- Improve the marketing template platform by providing reusable and configurable templates that help business teams launch campaigns more efficiently.
- Explore AI-powered capabilities to improve marketing operations including workflow optimization campaign configuration content generation strategy recommendation and performance evaluation.
- Work closely with cross-functional teams to understand business requirements and translate them into scalable platform solutions.
- Define product requirements user flows PRDs success metrics and acceptance criteria.
- Continuously improve platform usability flexibility operational efficiency stability and scalability.
Requirements
- 8 years of Product Management experience preferably building backend platforms CRM systems marketing platforms growth products or data platforms.
- Strong understanding of marketing technology including audience segmentation tagging systems campaign management messaging platforms marketing automation or lifecycle marketing.
- Experience designing scalable platform products that serve multiple internal business teams.
- Familiarity with multi-channel messaging including push notifications email marketing in-app messaging or similar communication systems.
- Strong product thinking with the ability to balance business needs platform scalability and operational efficiency.
- Strong analytical skills with experience defining metrics evaluating product performance and driving continuous iteration.
- Interest in applying AI technologies to improve product capabilities operational efficiency or business decision-making.
- Excellent communication and stakeholder management skills with experience working closely with Engineering Data Operations Marketing and Business teams.
- High ownership with strong attention to product usability and execution quality.
Nice to Have
- Experience with workflow automation no-code/low-code platforms CRM modernization or marketing technology products.
- Experience in fintech trading platforms e-commerce gaming social products or international consumer products.
- Familiarity with experimentation frameworks A/B testing recommendation or decision systems or AI-assisted product capabilities.
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
