Marketing & Communications Manager, Asia

Overview

Were looking for a Marketing and Communications Manager based in Hong Kong to tell the story of 10 Design in the Asia.

Working alongside the Global Director of Marketing and Communications and regional leadership this role will focus on enhancing and solidifying 10 Designs reputation in the industry and driving growth in the region through a strategic marketing plan.

Key Responsibilities

Regional communications strategy

• Shape the Asia-focused communications strategy. Work closely with the Global Director of Marketing and Communications to develop and execute communications strategies for the Asia (China and APAC) audience.
• Coordinate with leadership internal design teams and various external agencies to identify key story angles to engage media in the regional and ensure a constant and positive flow of stories and news.
• Measure and analyse the ROI and KPIs of all marketing campaigns and digital performance metrics.
• Strategise implement and manage editorial calendar.
• Manage the approval process with clients and project teams.
• Build and nurture relationships with clients marketing/comms teams journalists/editors and collaborators to secure collaborative campaigns and brand-building opportunities.
• Work alongside global marcomm team to craft and implement regional external newsletter strategy. Managing content distribution and contacts database.
• Internal communications newsletters/regular updates to the team.

Content development/thought leadership

• Lead creation of press materials (design backgrounders press releases pitches case studies fact sheets talking points messaging).
• Coordinate with leadership and design teams to identify media worthy content.
• Work with design teams to identify and create a series of thought leadership papers/articles to position the firm as thought leaders in the industry.
• Craft compelling content (written and visual) that engages our target audience and enhances our brand presence.
• Writing and proofing copy for a range of social and marketing platforms/materials to align with the company voice including websites blogposts social media emails and brochures.
• Collaborate with global team to develop and adapt materials for the region.

Collateral

• Lead on the creation of high-quality local marketing assets brochures bios case study decks etc.
• Ensure all collateral maintains brand voice and visual consistency while continuously monitoring performance.

Digital

• Strategise the firms digital content for the Asia alongside the wider marketing team devising innovative and exciting ways to help grow our audiences especially in new markets.
• Manage and deliver the day-to-day calendar of regional activity across all central social media platforms aligned to the wider global marketing plans.
• Create a monthly content calendar utilizing key social days and project milestones.
• Creation of regular reports to demonstrate platform growth ROI and alignment with overall messaging. Leverage analytics to refine strategy and maximise impact.
• Compose and review digital content across the firms social media channels and website working alongside global marketing team.
• Collaborate with senor leadership in the region to optimize and amplify their social presence.
• Help execute website strategies including updating editing and proofing new website content.

Photography

• Coordinate with project teams to understand construction programmes periodically.
• Plan and budget for photography and videography of projects accordingly (construction milestones and full completion).
• Coordinate with clients for approval.
• Coordinate with leadership and design teams for briefs.

Awards/rankings/surveys

• Manage and act as the primary point of contact for all award/ranking/survey submissions in the region.
• Positioning and targeting key rankings such as 40 under 40 top women in business etc.
• Manage the awards list and identify any appropriate awards to submit annually in line with global marketing budget.
• Coordinate with design principals and global marketing team on submissions.
• Work on nomination submissions accordingly working alongside graphics team on visuals.

Events/conferences

• Identify high-level speaking opportunities for leadership team.
• Manage and measure engagement.
• Identifying planning and executing key regional/local events within the marketing budget.

Relationship management

• Growing and maintaining the media contacts in the region.
• Update marketing team on new content developed (project progress and award results).
• Coordinate with project teams on new/ updated project content.
• Obtain approvals from design principals on media content.
• Obtain approvals from clients on media content.

Crisis management

• Manage events and ensure appropriate actions are carried out based on the current impacts of the event as well as potential risks and impacts.

Qualifications :

Education and Training

• Degree in a related field: Communications Marketing Business Journalism etc.
• Experience in editorial writing and research.
• Proficient with Microsoft Office packages and Creative Suite software.

Experience

• 5 years experience in a similar role within the Architecture Interior Design or related industry is preferred.
• Strong knowledge of the Asia media landscape.
• Expert on regional social media channels both Global: Instagram Linkedin etc. and Chinese: WeChat Xiaohongshu (RED / Little Red Book) Douyin etc.
• A strategic thinker with excellent written and verbal communication skills.
• Youre proactive collaborative and nimble.
• You keep up to date with trends/industry developments and can translate them into opportunities for 10 Design.
• In-depth knowledge of demand generation marketing with experience leading digital marketing performance marketing media planning product marketing PR and campaigns teams (high growth/quality revenue generating pipeline).
• Good graphic eye.
• Fluent written and spoken English required; Mandarin proficiency preferred.
• AI-proficient with hands-on experience leveraging AI tools to enhance marketing campaigns content creation graphics social media engagement and operational efficiency. 

Personal qualities

The ideal candidate will fit the below:

• Excellent written and verbal communication skills.
• Ability to communicate professionally across all levels both internally and externally.
• Nimble and willing to work in flexible and dynamics environment.
• A team player with a proactive energetic attitude. Must be tenacious resourceful and assertive. 
• Passion for great storytelling and the ability to communicate messages in a compelling way.

Location/travel

• The role will be office based in Hong Kong.
• Occasional travel may be required.

Remote Work :

No

Employment Type :

Full-time