Earn Operations & User Growth
Job Summary
Plan and execute growth initiatives campaigns and communications to drive user acquisition engagement and product growth for Earn products.
Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.
Work closely with cross-functional teams including Product Marketing Customer Service and KOL/Affiliate teams to ensure smooth product operations and effective campaign execution.
Monitor daily Earn product performance and identify troubleshoot and resolve product-related issues by coordinating with internal and external stakeholders.
Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.
Track analyze and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis user insights and feedback.
Support the team in managing VIP and institutional clients and help onboard more clients to Earn products.
Develop a strong understanding ofSimple Earn mechanisms especially in the Flexible Simple Earn and Loan products.
Stay up to date with market trends competitor activities and emerging opportunities in Earn DeFi products.
Bachelors degree or above in Business Finance Marketing Economics or a related field.
Relevant experience in operations growth product marketing partnerships or business development preferably in crypto fintech Tradfi or internet platforms.
Strong understanding of crypto Earn products TradFi products DeFi ecosystems and Lending/Borrowing mechanisms.
Proven ability to work effectively with cross-functional teams and external partners.
Strong analytical skills with the ability to use data and user feedback to drive decisions and optimize performance.
Strong sense of responsibility KPI and result oriented.
Excellent communication and stakeholder management skills both internally and with external token project partners.
Experience working with VIP or institutional clients is a plus.
Self-motivated detail-oriented and able to thrive in a fast-paced and high-pressure environment.
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more