Director, Product Proposition & Strategy
Job Summary
You are as unique as your background experience and point of view. Here youll be encouraged empowered and challenged to be your best self. Youll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day youll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals families and communities around the world.
Job Description:
Job Description
This role leads the Product Proposition Team for Life & Savings products to drive the entire product development cycle for achieving the Companys business strategy included but not limited to research on market trends/clients needs product innovation/design product implementation and management as well as product promotion. The role also leads the Product Strategy team to drive the end-to-end product & campaign strategy R&D and business projects to support the Companys growth objectives. The role integrates data analytics market intelligence and actuarial insights to develop differentiated product propositions strengthen campaign effectiveness and enhance overall business performance and operational efficiency.
Key Responsibilities
Product Proposition and Development
- Closely monitor updates and changes in HK insurance market including but not limited to industry trend competitor movements market competitive analysis market opportunities and threats specific client segment to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the SLHKs product positioning in the fast -changing market situation.
- Drive target client research to constantly identify gap in SLHKs product to enhance Sun Lifes clients impact.
- Drive product design and innovation according to research result and business needs to help achieving companys business target
- Proactively manage the product approval process to get relevant stakeholders buy-in of the product proposition including senior management regional office and distribution teams.
- Steer discussion with distribution teams to ensure products marketability form sales stories seek markets feedback on the products and react with potential solutions to support business growth opportunity across all channels
- Lead and deliver product-related initiatives by adopting a disciplined project management approach and follow the product development operating guideline.
- Act as product SME to contribute in various projects such as new regulation implementation operation enhancements business development initiatives etc.
Product & Campaign Strategy
- Provide inputs to construct a forward-looking product strategy and roadmap for SLHK to strengthen and spearhead our ambition to achieve the business targets.
- Drive campaign design & implementation client value propositions and go-to-market strategies through data analytics and market intelligence
- Drive R&D of new product ideas to enhance innovation pipeline and product diversification
- Integrate actuarial pricing and business insights to ensure commercially viable and financially sound product strategies
- Drive strategic initiatives ad-hoc projects and business transformation efforts to support company growth
Channel Communication
- Represent product team to promote the products to all channels with respect to product proposition key selling points market competitiveness administration rules sales support and campaign offers etc.
People Management
- Coach and develop team members to advance their knowledge and improve the overall capabilities and core competence of the team.
Job Requirements
Bachelors degree in Actuarial Science Business Finance or related disciplines
12 years of experience in product strategy actuarial pricing or insurance product development
Strong leadership experience with track record in managing multi-functional teams
Deep understanding of insurance products market dynamics and customer behavior
Strong analytical and strategic thinking capability with experience leveraging data for decision-making
Proven experience in product innovation campaign strategy and value proposition development
Excellent stakeholder management and influencing skills across senior management
Job Category:
ActuarialPosting End Date:
16/07/2026Required Experience:
Director
About Company
Sun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.