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Associate Field Marketing Manager - Israel

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About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.

Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

Mixpanel is seeking a Marketing Manager to help us accelerate our presence in Israel one of our key growth markets. You will be part of a small resultsoriented team on the ground and lead the development and of marketing programs in the region. Your focus will be to drive awareness and pipeline in our startup midmarket and enterprise segments with a specific focus on gaming and igaming industries. You will help to build communities with our users and develop executive relationships with midmarket and enterprise customers.

This role will report to the Head of Marketing EMEA based in London working closely with the Country Lead based in Tel Aviv.

Were looking for an allround marketer with previous experience of building and executing field marketing programs. Whilst youll be the only marketer based in Israel youll work closely with commercial teams operating in the region (sales customer product). Youll also be guided and supported by the wider EMEA marketing organization and global marketing team.

The position will be based in Tel Aviv.

Responsibilities

  • Collaborate with the marketing sales and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline engages key accounts via ABM and pulls customers down the funnel (youll work closely with our demand generation team who owns our ABM strategy).
  • Understand how to leverage digital channels and how to build integrated campaigns.
  • Lead the of events ranging from webinars conference sponsorships hospitality events and a potential user conference and own budgeting & spend tracking for each event run in the region.
  • Track measure and share the impact of every program related to our overall GTM strategy.
  • Manage overall budget and event calendar for the fiscal year (supported by the regional lead).
  • Partner with sales leadership & digital demand generation teams to execute our ABM.
  • Represent the Israeli regional team and ensure wider marketing and cross team alignment.
  • Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
  • Leverage data to make informed recommendations decisions and forecasts regarding our demand generation strategies and target accountbased plans.

Were Looking For Someone Who Has

3 years relevant marketing experience ideally in the B2B SaaS sector. You should have had some experience across the entire marketing spectrum possibly as the first person on the ground for a US based Scaleup::

  • Digital experience
  • Events organisation
  • Content creation experience email copy invites social media posts proof reading translations & being able to translate key materials into local language.
  • Project management experience

Proven ability to develop virtual teams and collaborate with both local and global resources to get things done.

You have experience executing creative impactful field marketing programs for executives and technical teams.

You have a proven track record of

  • working collaboratively with prospects customers sales marketing customer success and the exec team to impact early and latestage sales pipeline.
  • You take pride in everything you and your team doquality creativity productivity and of course balance.
  • Youre extremely detailoriented and organized and able to meet deadlines.
  • You have mastered digital and hybrid events during COVID but excited to get back on the road to build relationships with our community in person.
  • You will be a selfstarter who is able to take a global strategy and translate this into a locally relevant and powerful plan which you then execute flawlessly.

Bonus Points For

  • Hebrew
  • French and/or German language
  • Experience in Product Analytics
  • Experience in ABM and Enterprise Marketing
  • Experience marketing to CMOs CPOs CDOs
  • Experience in Mixpanel Salesforce

#LIHybrid

Benefits and Perks

  • Comprehensive Medical Vision and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

  • Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
  • Customer Focus: Our customers success is our success
  • Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
  • Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
  • One Team: We cant win without each other

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.


Required Experience:

Manager

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