Creative Director, Social & Content

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

The Creative Director Social & Content will report to the Director Social Creative and work PST hours. This leader will oversee multiple Airbnb social workstreams while shaping a cohesive culturally relevant content ecosystem that blends brand storytelling with social-first execution.

Airbnb is seeking a visionary creative leader who operates at the intersection of content culture and brand. This role is part of our internal multidisciplinary Creative Teampartnering across marketing product comms and external creators to develop ideas that travel across platforms and live beyond campaigns.

This is a hands-on leadership role for someone who has built social-native content systemsnot just campaignsand understands how to create work that audiences choose to watch follow and share.

The Difference You Will Make

Our ideal candidate has led the development of highly engaging platform-native content for global audiencesespecially within YouTube and other video-first ecosystemsand understands how to build repeatable formats series and franchises that grow audiences over time.

They bring a strong point of view on how brand and content coexist and know how to move fluidly between:

• Editorial and entertainment-driven storytelling
  
  
• Brand-building and business objectives
  
  
• Reactive cultural moments and long-term content strategy
  
  

This person is deeply fluent in social platforms (Instagram TikTok YouTube etc.) but more importantly understands how audiences behave differently across themand how to create for those behaviors not just distribute to them.

They will partner closely with Brand Marketing and Insights teams to translate strategy into work that is both creatively ambitious and culturally resonant with a track record of ideas that drive conversation sharing and earned attention.

A Typical Day

• Lead creative across multiple social and content workstreams ensuring output is distinctive culturally relevant and aligned with Airbnbs brand vision
  
  
• Develop and guide content formats series and repeatable franchises not just one-off campaigns
  
  
• Be hands-on in concepting and storytelling while also setting a clear creative vision for teams and partners
  
  
• Collaborate with internal teams external creators and production partners to bring ideas to life at scale
  
  
• Build strong relationships across Brand Marketing Comms and Product to ensure cohesion across all touchpoints
  
  
• Partner with Creative Operations and Production to scale output efficiently without compromising quality
  
  
• Mentor and grow a team of multidisciplinary creatives fostering a culture of curiosity craft and experimentation
  
  

Your Expertise

• 12 years of creative leadership experience across social content and brand storytelling
  
  
• Proven success developing YouTube-first or video-led content including series channels or recurring formats that have built and retained audiences
  
  
• Experience operating in environments where editorial entertainment and brand intersect
  
  
• Strong understanding of platform mechanics especially video platforms (YouTube TikTok) and how content succeeds within them
  
  
• Experience collaborating with creators influencers and talentnot just directing campaigns but co-creating content
  
  
• Ability to translate insights data and strategy into compelling creative work that people actively engage with
  
  
• Experience leading both internal teams and external partners (agencies production companies creators)
  
  
• Strong storytelling instincts with a high bar for craft across video design and narrative
  
  
• Excellent leadership communication and organizational skills
  
  
• A deep curiosity about culture media and how audiences engage with content today

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites as agreed to with your manager. While the position is Remote Eligible you must live in a state where Airbnb Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application please contact us at: Please include your full name the role youre applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.