Creative Director, Campaigns

About us:

The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers responsible for shaping the future of the ServiceNow brand. Were looking for a Creative Director Campaigns who can turn dense technical truth into ideas people remember  and whos led that kind of work before.

About you:

Youre a conceptual creative leader first and being technically fluent comes as second nature. You can go deep on platform data and AI capability then come back up with the headline the metaphor and the through-line that lands with a CIO and a CFO in the same room. You see every brief digital social film activation OOH as a chance to build the brand while it does its job. Youll work with a cross-functional team of art directors writers brand managers and designers to set the creative vision and execute at the highest level and youll do it knowing exactly what the rest of the enterprise software category is saying so ours never sounds like it.

Qualifications :

• 15 years in the creative industry including at least 5 years leading integrated digital-first campaigns in-house with a portfolio that shows work for modern technology or B2B brands

• Set the a creative vision grounded in brand truth product truth and customer insight.

• Lead teams contractors and partners to build campaigns that build brand and generate demand in market around the world.

• Translate complex platform data and AI capability into headlines and territories that hold up in front of technical and business buyers alike.

• Partner with strategists on the brief process and with stakeholders to optimize digital creative against real in-market performance.

• Pressure-test every idea against the competitive set know the category and make sure our work never sounds like anyone elses.

• Comfortable reading a product spec a roadmap or an analyst report and coming out the other side with a concept.

• Strong presenter able to sell big creative thinking to senior executives across the org.

• Experience in B2B ideally enterprise SaaS cloud or platform technology where the product is technical and the buyer is a committee.

• Still hands-on still making the work yourself when it counts.

For positions in this location we offer a base pay of $162200 - $223000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time