Content Consultant, Digital Content Strategy

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Content Consultant Digital Content Strategy SG22

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Description:

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar youre joining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Role Summary

We areseekingacollaborative and strategicContent Consultant Digital Content Strategytoserve as a trusted advisor to business units and marketing teams across the enterprise. This rolefocuses on translating enterprise content strategy into practical actionable guidance that helps teams deliver high-quality effective digital content across a variety of digital channels.

You mightcall yourself acontent strategistcontent designer a UX content strategist content engineer information architect UX writer or another title. Youwill work onhigh-impact projectsdeveloping the fundamental content approachthat elevatesthe way wemeetourcustomers needs. You will be a strategic partner to diverse stakeholders including business units marketing SEO/GEO platform UX CX and analytics will act as thebridge betweencentralized content strategy and decentralized execution.

Alink to yourportfolio is required to be considered.

What You Will Do:

• Serve as the primary content strategy advisorfor assigned business units or marketing teams.
• Present and deliver UX content recommendationsbuilt on research and data to a diverse set of partners and stakeholders
• Train business units content creators onenterprise content standardsfor web email paid media and AI that empower distributed teams to plan create and optimize high-impact content
• Lead discoverymeetingsand workshopswith business unitsandinternal stakeholdersto understand theircontentneeds challenges and opportunities.
• Help build andmaintain documentationthat enables teams to activate and adhere to enterprise guidelines
• Represent an informed content POVduring collaborative cross-functional working sessions
• Roll out content guidanceto business units content authors and marketers across the organization with training sessions
• Showcontent success metricsand use insights to improve performance engagement and customer experience
• Reviewdigital contentandcomprehensive recommendationsoninformation architectureclarity consistency accessibilitycontent reuseand SEO/GEObest practices.
• Partner with the other Content Strategiststo inform strategy and process improvements.
• Report back challenges needs and opportunitiesto the central content strategy team.
• Provide thought leadershipon modular content strategy metadata usage GEO content strategy and emerging digital content methodologies

What You Will Have:

Customer Focus:Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity:Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Relationship Management:Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Strategic Thinking:Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management:Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Digital Marketing:Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• A link to a portfolio of your work(required).
• Bachelors degree in Marketing Business Digital or a related field or equivalent working experience
• Proven experience in digital content strategy digital marketing UX writing content design enterprise content operationsand management content systems architectureor related fields.
• Proven experience withend-to-end content strategy forlarge scale experience redesignsforcomplex content-heavy digital experiences.
• Progressively complex marketing and digital experience including digital content planning user journeys SEO/GEO and analytics.
• Strongappliedunderstanding of customer journeys digital channels content performance metrics and personalized content experiences.
• High degree of organization and meticulousness to ensurecomprehensive recommendationscontent accuracyand adherence to brand guidelines.
• Proven track record of building cross-functional relationships and partnershipswith SEO/GEO UX CX analyticsmarketing technology teams and key stakeholders.
• Excellent written verbal and presentation skills.
• Experience with CMS platformAdobe Experience Manager (AEM) CCMS platforms and modular content strategy is a plus.
• Experience withcontentdesign systemdocumentationmetadata and taxonomy and content modelingis a plus.
• Strong understanding of marketing automation tools Salesforce Marketing Cloud is a plus.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Not ready to apply Join our Talent Community.