Senior Performance & Analytics Manager

Ready to take the lead in shaping the future of digital performance and analytics within a growing hospitality group

• Define and manage performance measurement frameworks across websites digital campaigns CRM and marketing initiatives.

• Centralize structure and maintain reliable performance data across multiple hospitality and F&B projects.

• Lead the implementation and optimization of tracking solutions including Google Tag Manager GA4 conversion tracking and attribution frameworks.

• Develop dashboards reports and performance monitoring systems that support management and executive decision-making.

• Manage and optimize Google Ads campaigns ensuring alignment between business objectives revenue growth and profitability.

• Monitor and improve key metrics such as ROAS CPA CPL conversion rate and marketing ROI.

• Produce forecasts investment scenarios and performance analysis to support budgeting and strategic planning processes.

• Identify opportunities for growth optimization automation and operational efficiency across digital marketing activities.

• Deliver clear insights and recommendations that help transform data into commercial and strategic actions.

• Strong experience managing Google Ads accounts and performance-driven marketing initiatives.

• Knowledge of digital measurement attribution tracking and analytics frameworks.

• Proven experience building dashboards reports and executive-level performance insights.

• Knowledge and hands-on experience in CRM/email marketing strategy implementation and optimization.

• Strong analytical mindset with the ability to translate complex data into clear business recommendations.

• Experience managing budgets and marketing investments with a focus on ROI and profitability.

• Excellent organizational communication and stakeholder management skills.

• Ability to work autonomously prioritize effectively and manage multiple projects simultaneously.

• Fluency in Portuguese and English is mandatory

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Ads

• Looker Studio

• Excel / Google Sheets

• Conversion Tracking

• Attribution Analysis

• Dashboard Development

• Performance Reporting

• Power BI experience

• Hospitality hotel or restaurant industry experience

• SEO and CRO knowledge

• Experience working with multiple brands or business units

• Hands-on experience with AI tools

• Integration into a solid and expanding hospitality group with a diverse portfolio of hotels restaurants and international brands like Hilton Marriot IHG Wyndham and Accor.

• Opportunity to play a strategic role in the evolution of the companys digital marketing capabilities.

• High visibility and direct impact on business growth and commercial performance.

• Excellent opportunities for career advancement and professional growth.

• Competitive compensation package aligned with experience and expertise.

• Additional benefits in hour network.