Senior Marketing Analyst Performance, Bidding, Automation

At SIXT the SEA channel is one of our biggest growth drivers and you will be at the heart of transforming how its run moving from manual campaign management toward scalable AI-augmented data-driven bidding. As a Senior Marketing Analyst for SEA Bidding & AI-Driven Performance you will work closely with Data Science Pricing and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact analytical role where you combine bidding strategy experimentation API-level automation and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge Join Team Orange and help shape the future of performance marketing at SIXT.

YOUR ROLE AT SIXT

• You analyze performance data to model elasticity curves marginal ROI and optimal bidding thresholds partnering with Data Science to embed algorithmic bidding models into daily operations
• You design and run structured experiments on bidding strategies pricing bidding interactions and keyword intent tiers building scalable experimentation frameworks that translate into repeatable playbooks
• You instrument experiments via the Google Ads API to enable automated allocation and real-time result capture ensuring findings become repeatable playbooks not one-off wins
• You use SQL and BI tools to surface inefficiencies uncover growth opportunities and monitor competitive dynamics to strategically reallocate spend toward higher-value areas
• You build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate data ingestion bid adjustments and campaign health monitoring
• You develop dashboards that expose spend efficiency incremental contribution and market elasticity enabling self-serve insights across the SEA team
• You act as the analytical bridge between SEA Data Science Pricing and Platform Engineering translating technical findings into clear actionable recommendations for stakeholders and leadership
• You champion a shift toward data-backed model-driven AI-assisted decision making and mentor team members on hypothesis-driven work advanced dashboard use and practical AI tooling

YOUR SKILLS MATTER

• Experience You bring 47 years in analytics data science or quantitative marketing ideally from a tech e-commerce or mobility environment
• Tools/Systems You are proficient in SQL and BI tools such as Tableau Power BI or Looker and comfortable using Python for data manipulation scripting and workflow automation
• Background You have a solid understanding of digital auction mechanics Smart Bidding and value-based bidding strategies and you know how bidding decisions affect downstream business outcomes
• Knowledge You are familiar with LTV/CAC thinking and have exposure to incrementality testing attribution modeling or multi-channel measurement you understand how they work and why they matter
• Technical Skills You have hands-on experience with the Google Ads API or SA360 API for campaign management and automation familiarity with data warehouse environments such as BigQuery Redshift or Snowflake and exposure to algorithmic bidding systems or predictive modelling in a marketing context is a strong plus
• AI Curiosity You actively use AI coding assistants such as Claude Code or GitHub Copilot to write and iterate on analytical scripts faster and you bring that mindset and energy to the wider team
• Soft Skills You are proactive curious and able to translate complex technical findings into clear actionable recommendations for both technical teams and non-technical stakeholders
• Motivation You thrive in fast-paced data-driven environments look for the next problem before being asked and are always exploring how emerging tools can make your work and your teams work smarter

WHAT WE OFFER 

• The SIXT Lisbon Experience:Two of Lisbons most exciting hubs Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações  are where youll find your new home base. Expect a fast-paced international atmosphere where ideas flow freely people genuinely look out for each other and no two days feel quite the same 

• Community & International Environment:Join a truly global workplace with colleagues from many nationalities. Regular team events community activities and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office 

• Flexibility & Modern Work Setup:Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best 

• AI at your fingertips:From day one youll have access to Claude by Anthropic and SIXTgpt SIXTs own AI platform to supercharge your work. We invest in every team members AI journey: encouraging experimentation building knowledge and making sure youre ahead of the curve 

• Time Off & Wellbeing:Enjoy 28 vacation days per year an additional day off on your birthday one volunteer day annually and private health insurance that also covers your spouse and children free of charge 

• Everyday Benefits:Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day 

• Employee Perks:Get exclusive rates on all SIXT services with special discounts extended to your family and friends. Because great perks are even better when you can share them 

Additional Information :

About us:

We are a globally leading mobility service provider with a revenue of 4.00 billion and around 9000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental) SIXT share (car sharing) SIXT ride (taxi ride and chauffeur services) and SIXT (car subscription) giving our customers access to our fleet of 350000 vehicles the services of 4000 cooperation partners and around 5 million drivers worldwide. Together with our franchise partners we are present in more than 110 countries at 2000 rental stations. At SIXT top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

Remote Work :

No

Employment Type :

Full-time