Senior CRM Manager (mfd)

At SIXT we are rethinking how CRM works from the ground up moving from manually operated campaigns toward an AI-powered agent network that handles segmentation content personalization and orchestration autonomously. We are at the beginning of this journey and we are looking for people who want to help build it. As (Senior) CRM Manager based in Lisbon you will be part of a CRM team split between Lisbon and Munich and carry two distinct ownerships: you help build and evolve the agent infrastructure that powers CRM across the entire team and you own the strategy and commercial results for a specific customer segment or goal. This is a role for someone who understands customers and numbers deeply and who has the operational curiosity and AI drive to turn that understanding into systems that work without you in the loop. Sound like your kind of challenge Join Team Orange.

YOUR ROLE AT SIXT

• You own a customer lifecycle stage (e.g. first-time customers) or a strategic CRM goal (e.g. app adoption) end-to-end setting the strategy defining the segment approach and being fully accountable for its commercial results
   
• You analyze customer behavior to identify when to reach out through which channel and with what message grounding every decision in data and validating it through A/B testing
   
• You contribute to building the AI agent network that powers CRM operations across the team designing the logic for segmentation content generation personalization and orchestration so the system runs and improves autonomously
   
• You identify manual processes understand their dependencies and replace them with agents the goal is a CRM operation where human effort goes into strategy not execution
   
• You collaborate with CRM colleagues owning other strategic initiatives to identify synergies and ensure communication feels coherent across the full customer journey
   
• You work with Tech Analytics and Product to enrich the CRM data catalogue better segmentation signals richer personalization inputs fewer blind spots

YOUR SKILLS MATTER

• Experience You bring 3 years in CRM lifecycle marketing or marketing strategy - ideally from a mobility airline or travel and hospitality company and you can point to measurable outcomes you personally drove
   
• Customer & Analytical Understanding You read data to understand people not just report numbers. You have a strong grasp of retention metrics churn rate CLV engagement and can trace them back to customer behavior and business impact
   
• Operational Curiosity You are drawn to understanding how things actually work beneath the surface where data originates how audience logic is constructed what creates friction in the process and you use that understanding to build better faster more autonomous systems
   
• AI Problem-Solving & Innovative Thinking You actively use AI coding and automation tools such as Claude Code to build real things agents pipelines tooling not just to speed up existing tasks but to replace them entirely with smarter systems. You think beyond the obvious solution and bring creative unconventional ideas to the problems you take on
   
• Bias for Action You value speed over perfection. You start from an MVP ship measure and iterate. You are energized by ambiguity and always looking for the next problem before being asked

WHAT WE OFFER

• The SIXT Lisbon Experience Two of Lisbons most exciting hubs Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações are where youll find your new home base. Expect a fast-paced international atmosphere where ideas flow freely people genuinely look out for each other and no two days feel quite the same

• Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events community activities and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

• Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

• AI at your fingertips From day one youll have access to Claude by Anthropic and SIXTgpt SIXTs own AI platform to supercharge your work. We invest in every team members AI journey: encouraging experimentation building knowledge and making sure youre ahead of the curve

• Time Off & Wellbeing Enjoy 28 vacation days per year an additional day off on your birthday one volunteer day annually and private health insurance that also covers your spouse and children free of charge

• Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day

• Employee Perks Get exclusive rates on all SIXT services with special discounts extended to your family and friends. Because great perks are even better when you can share them

   

Additional Information :

About us:

We are a globally leading mobility service provider with a revenue of 4.00 billion and around 9000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental) SIXT share (car sharing) SIXT ride (taxi ride and chauffeur services) and SIXT (car subscription) giving our customers access to our fleet of 350000 vehicles the services of 4000 cooperation partners and around 5 million drivers worldwide. Together with our franchise partners we are present in more than 110 countries at 2000 rental stations. At SIXT top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!

Remote Work :

No

Employment Type :

Full-time