Performance & App Growth Manager

Performance & App Growth Manager

Lisbon

Role Summary

Hands-on Performance & App Growth Manager responsible for acquiring new users in a scalable and profitable way both on the website and on iOS and Android apps. Full focus on acquisition (paid organic) funnel optimization and daily execution to maximize installs registrations and first deposits (FTD).

Key Responsibilities

• Daily execution and full-funnel optimization: manage paid campaigns (Search Social Display ASA App Install Retargeting) and organic channels (ASO SEO) from zero to first deposit.
• Hands-on app growth ownership: drive iOS and Android app growth including ASO store creatives app-specific campaigns and install-to-registration optimization.
• Plan execute and optimize daily paid search (Google) paid social (Meta TikTok etc.) retargeting and other performance channels (excluding Affiliates).
• Continuously optimize the conversion funnel: landing pages pre-landers onboarding flows UX and messaging to increase registration and first deposit rates.
• Quickly test and implement new creatives audiences platforms and tactics (always data-led).
• Manage and allocate the acquisition budget with an obsessive focus on ROI CPA and ROAS. Make fast scaling or cutting decisions.
• Analyze performance daily: monitor CPI CPA FTD volume traffic quality and adjust in real time.
• Work closely with Creative Product Data and App teams to ensure perfect alignment between campaign landing pages (when needed) in-app experience.
• Report clearly on results learnings and recommendations every week.

What We Expect From You

• Proven hands-on experience in user acquisition for gambling / betting / iGaming (minimum 45 years) both on web and mobile apps (iOS Android).

• Strong track record of scalable growth: you have successfully managed significant budgets reduced CPA and increased FTD volume while maintaining high traffic quality.

• Deep knowledge of tools: Google Ads Meta Ads TikTok Ads / others; Adjust / AppsFlyer Google Analytics etc.

• Strong data-driven and execution mindset. You enjoy getting your hands dirty testing a lot and optimizing every day.

• Great soft skills:

  • Great team player who communicates clearly and transparently.
  • Team-worker.
  • Resilient proactive and brings positive energy.
  • Fluent in Portuguese and English (mandatory).