Junior Brand Manager

SUMMARY OF ROLE

TheJrBrand Manager Pharmacy is responsible for defining and executing the local brand and portfolio strategy for the assigned Genericportfolio and selected Consumer Healthcare brands(Gold Collagen Brand) ensuring alignment with business objectives while adapting global priorities to the specific dynamics of the Portuguese pharmaceutical market.

The role requires a deep understanding of the Portuguese pharmaceutical and pharmacy environment including Generic medicines and selected Consumer Healthcare categories customer needs pharmacy channel dynamics pricing and reimbursement framework healthcare policies competitive landscape wholesalers distributionmodelsand consumer trends.

Working in close collaboration with Commercial Medical Affairs Market Access Regulatory Supply Chain and Finance the Brand Manager translates strategic priorities into effective commercial initiatives ensuring excellence in execution while continuouslymonitoringbusiness performance and adapting plans to evolving market conditions.

KEYRESPONSIBILITIESAND FUNCTION

Brand & Portfolio Management

• Define and implement the local strategy for the assigned Generic portfolio and selected Consumer Healthcare brands ensuring alignment with businessobjectivesand the specific commercial dynamics of each category.

• Manage products throughout their lifecycle including launch preparation growth maturity portfoliooptimizationand loss of exclusivity.

• Adapt brand strategies customer engagementapproachesand commercial priorities according to the different regulatory competitive and consumer dynamics of Genericmedicinesand Consumer Healthcare products.

• Develop integrated brand plans and tactical initiatives that maximize commercial performance and long-term portfolio value.

• Contribute to portfolio prioritization and recommend investment allocation based on business potential customerneedsand market attractiveness.

• Identifyopportunities for portfolio expansionoptimizationand sustainable growth.

StrategyPositioning&CommercialExcellence

• Translate global strategic priorities into locally relevant commercial strategies adapted to the Portuguese healthcare environment.

• Develop differentiated value propositions that strengthen product competitiveness beyond price including quality reliability supplycontinuityand customer partnership.

• Continuously evaluate market evolution and adjust brand strategies according to customerbehavior competitiveactivityand healthcare policy developments.

• Define clearobjectivesKPIsand success measures tomonitorstrategic execution.

Market&CustomerInsights

• Develop andmaintainan in-depth understanding of the Portuguese Generic pharmaceutical market and relevant Consumer Healthcare categories including pharmacy dynamics wholesaler strategies pricing evolution consumertrendsand competitor activity.

• Analyzemarket trends customer insights salesdataand competitive intelligence toidentifyrisksopportunitiesand strategic recommendations.

• Monitor product launches substitution trends tender outcomes and competitor initiatives to proactively adapt portfolio strategies.

• Generate actionable insights that support business planning and commercial decision-making.

CrossFunctionalLeadership

• Lead cross-functional collaboration with Commercial Medical Affairs Market Access Regulatory Supply Chain and Finance to ensure successful implementation of portfolio strategies.

• Act as the brandleadwithin cross-functional project teams ensuring alignment across all business functions.

• Support Sales teams through clear strategic direction traininginitiativesand development of customer-focused value propositions.

• Collaborate with Supply Chain and Forecasting teams tooptimizeproduct availability and demand planning.

Execution & Customer Engagement

• Lead the development and implementation of promotional materials customer engagementinitiativesand sales support tools ensuring consistency with brand strategy and compliance requirements.

• Coordinate marketing campaigns and internal communication activities supporting commercial priorities.

• Deliver brand presentations cyclemeetingsand strategic updates to internal stakeholders.

• Ensure all promotional activities comply with internal policies and applicable regulatory requirements.

Financial & Business Performance

• Manage the assigned marketing budget ensuring effective allocation of resources andoptimalreturn on investment.

• Contribute to demand forecasting businessplanningand scenario analysis.

• Monitor business performance through KPIs sales trends and financial indicators recommending corrective actions and continuous improvement initiatives.

• Support portfolio profitability through effective planning investmentprioritizationand performance management

MINIMUM QUALIFICATIONS EXPERIENCE EDUCATIONSKILLSAND LICENSES/CERTIFICATIONS

• 1-2Years experienceonPharma Industry

Preferred:

KWOLEDGE SKILLS & COMPETENCIES

• Strategic thinking and business acumen.

• Understanding of the Portuguese pharmaceutical market and Generic medicines environment.

• Strong analytical and problem-solving capabilities.

• Ability to interpret market dynamics and translate insights into business actions.

• Effective stakeholder management and communication skills.

• Ability to influence cross-functional teams without direct authority.

• Strong organizational and project management skills.

• Results-oriented mindset with the ability to balance strategic planning and operational execution.

• Advancedproficiencyin Microsoft Office particularly Excel and PowerPoint.

• Fluent written and spoken English.