General Manager (GM)

Company: TFY (Transformify Ltd)

Location: Hybrid / Portugal Spain UK

Reports To: CEO

Role Level: Executive Leadership

The role is hybrid and we prefer candidates based in Porto or Lisbon Portugal

About TFY

Recognised as the UKs #1 bootstrapped female-founded unicorn TFY operating across 180 countries. We provide an all-in-one AI-driven workforce management platform that automates international hiring contractor management cross-border compliance and global payroll.

Unlike traditional tech companies that burn through VC cash TFY was built on financial discipline high capital efficiency and profitability. We are customer-funded flatly structured and driven by a mission to unlock human potential through technology.

The Opportunity

We are seeking an operational powerhouse and growth engine to step into the role of General Manager (GM). Reporting directly to the Founder & CEO you will own the business unit execution cross-functional operations and scalable P&L management.

You must bring deep Growth Marketing experience from a VC-backed scale-up environment combining hyper-growth customer acquisition playbooks with the operational discipline of a bootstrapped unicorn. You will be responsible for scaling organic and community-driven acquisition channels building high-performing sales and marketing engines and aligning all functional departments (Finance Sales Marketing IT Product) around unified corporate milestones.

Key Responsibilities

1. Operational & Financial Leadership (P&L Management)

* Own day-to-day operations and divisional performance ensuring revenue growth margin optimization and operational efficiency.

* Drive cross-functional execution across Finance Sales Marketing IT and Product to eliminate operational friction and align deliverables with company OKRs.

* Lead budget creation capital allocation and ROI modeling across departments to maintain TFYs high-margin profitable trajectory.

2. Growth Marketing & Community Acquisition Strategy

* Leverage proven VC-backed scale-up growth tactics to build capital-efficient customer acquisition engines.

* Hands-on ownership and oversight of multi-channel organic growth tactics across Reddit YouTube LinkedIn and specialized Talent Communities.

* Design user acquisition community lead generation and viral referral loops tailored for both B2B enterprise clients and independent global professionals.

* Execute content-led community-first growth experiments to scale TFYs organic reach without relying on heavy paid-ad burn.

3. Sales & Marketing Team Building

* Hire onboard mentor and scale high-performing cross-border Sales and Marketing teams.

* Define compensation structures commission models SDR/AE pipelines and growth marketing scorecards.

* Implement rigorous performance management to drive high output within TFYs flat agile organizational structure.

4. Cross-Functional Alignment & Governance

* Act as the ultimate operational connector between product development go-to-market teams IT infrastructure and financial forecasting.

* Partner with Product and IT to ensure platform features align with enterprise customer demands compliance changes and user acquisition feedback loops.

* Ensure strict adherence to global compliance standards risk protocols and ethical governance across all operational markets.

* Deliver executive-level operational reviews financial forecasts and strategic risk evaluations to the CEO.

Candidate Profile & Qualifications

* Proven Executive Leadership: 7 years in senior leadership roles (GM VP of Operations VP of Growth) within SaaS Fintech HR Tech or Marketplace platforms.

* VC-Backed Scale-Up Background: Prior experience driving hyper-growth in a VC-backed environment paired with an understanding of capital efficiency and lean execution.

* Deep Growth Marketing Expertise: Mastery of growth hacking and organic acquisition strategies across Reddit YouTube LinkedIn and dedicated talent/developer communities.

* Team Scale & Hiring: Proven track record of recruiting structuring and managing high-performing Sales and Marketing teams from scratch or mid-scale to maturity.

* Financial & Budgeting Acumen: Hands-on experience owning a division or company P&L allocating budgets and maximizing ROI across departments.

* Cross-Functional Mastery: Demonstrated success uniting Finance Sales Marketing IT and Product around unified strategic timelines.

* Entrepreneurial Mindset: Comfortable operating with high autonomy low bureaucracy and speed in a fast-paced environment.

What We Offer

* Executive Impact: Direct partnership with a high-profile award -winning CEO and ambitious and creative remote team.

* Leadership Autonomy: Operational freedom to build test and scale business strategies without VC board oversight.

* Competitive Compensation: Competitive base salary performance-driven executive bonus package of up to 100% of the base salary and flexible remote working setups.