Associate SEO & AEO Manager

Iterable is the AI customer engagement platform built for enterprise scale loved by teams and trusted by global brands like Redfin SeatGeek Priceline Calm and Box. Our platform empowers organizations to activate customer data from any source design seamless cross-channel experiences and optimize engagement with Nova Intelligence the AI layer of our platform all with enterprise-grade security and compliance. Today nearly 1200 brands across 50 countries rely on Iterable to drive growth deepen customer relationships and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner Growth Mindset Run as One and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally spanning the Americas EMEA APAC ANZ and Latin America with category leadership in Personalization Marketing Automation Push Notifications and Mobile Marketing and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. Weve also earned TrustRadius Top Rated honors in 2024 and 2025 were named a TrustRadius Buyers Choice for 2026 and were featured in Snowflakes Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco Denver London Sydney and Lisbon plus remote employees worldwide we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Lets shape the future of customer engagement together!

Were looking for an SEO & AEO Manager to help Iterable win in both traditional search and the new AI-driven discovery landscape.

Buyers are no longer finding answers in one place. They are searching Google asking ChatGPT comparing vendors in Perplexity reading analyst content and relying on AI-generated summaries before they ever talk to sales. This role is responsible for making sure Iterable shows up clearly accurately and competitively in those moments.

Youll own the strategy and execution for technical SEO Answer Engine Optimization and Generative Engine Optimization. Youll improve how search engines AI assistants and buyers understand Iterables market position product value and authority across key categories. This role is not about one-time audits. Its about creating a durable system for better visibility better measurement and better business outcomes.

We are looking for someone who can audit deeply prioritize sharply move quickly and build systems that improve over time.

Own technical SEO health and performance

Youll lead the technical SEO roadmap across Iterables web presence identifying and resolving issues that limit discoverability indexability site performance and organic growth.

• Conduct regular technical SEO audits across crawlability indexation internal linking site architecture page speed structured data rendering canonicalization redirects XML sitemaps and Core Web Vitals.
• Partner with Web Engineering Content Product Marketing and Analytics to prioritize SEO fixes based on business impact.
• Build repeatable systems for monitoring SEO health issue detection and performance improvement.
• Identify opportunities to improve organic visibility across priority categories competitors products integrations and use cases.
• Translate technical findings into clear recommendations that non-SEO stakeholders can act on.

Lead AEO and AI Search Optimization

Youll help Iterable adapt to how buyers now discover evaluate and shortlist vendors through AI-generated answers and conversational search.

• Build and execute an AEO/GEO strategy for platforms such as ChatGPT Gemini Perplexity Google AI Overviews and other emerging AI search experiences.
• Improve how Iterable is represented in AI-generated responses across priority buying questions category terms competitive comparisons and solution use cases.
• Audit and improve content structure entity signals schema source authority and answer quality to increase AI visibility.
• Develop strategies that help AI systems accurately understand Iterables differentiation product capabilities customer proof and market relevance.
• Track changes in AI search behavior and turn those insights into practical experiments content updates and technical improvements.

Use AI to improve SEO Operations

• Use AI tools to improve keyword research content gap analysis SERP analysis competitive monitoring technical audits internal linking recommendations and reporting.
• Build workflows that make SEO and AEO work faster more consistent and easier to scale.
• Evaluate emerging AI tools and decide which are worth adopting testing or ignoring.
• Partner with content and product marketing teams to identify where AI can improve quality speed and strategic coverage without weakening brand voice or accuracy.
• Stay current on LLM search retrieval behavior structured data entity optimization and AI answer ranking signals.

Build a continuous improvement engine

• Define SEO and AEO KPIs tied to pipeline qualified traffic category visibility and buyer intent.
• Create regular reporting that separates noise from meaningful movement.
• Run structured experiments across content optimization and AI search visibility.
• Monitor competitive movement and identify where Iterable is gaining losing or missing visibility.
• Create clear readouts for marketing leadership including what changed why it matters and what action comes next.

• 5 years of SEO experience with deep hands-on technical SEO expertise.
• Proven ability to diagnose and resolve complex SEO issues across large or complex websites.
• Strong understanding of how search engines crawl render index and rank content.
• Working knowledge of AEO GEO LLM search and how AI assistants retrieve summarize and cite information.
• Experience using tools such as Google Search Console GA4 AirOps Semrush or similar platforms.
• Strong understanding of structured data schema markup site architecture internal linking redirects canonical tags sitemaps JavaScript SEO and Core Web Vitals.
• Ability to turn messy data into clear insights priorities and decisions.
• Strong communication skills especially the ability to explain technical SEO issues in plain language.
• High ownership strong attention to detail and comfort driving work across teams without needing constant direction.
• A test-and-learn mindset with a bias toward continuous improvement.

Personal Attributes

• The right person is part technical SEO expert part AI explorer part operator.
• You can crawl a site spot whats broken and explain why it matters to revenue.
• They are curious without being distracted.
• They care about measurement but they dont hide behind dashboards.
• Comfortable with ambiguity and able to build structure process and clarity where it doesnt yet exist
• Collaborative and low-ego energized by cross-functional work across marketing product and engineering

• Improve organic visibility for high-intent category product integration and competitive terms.
• Increase qualified organic traffic that supports pipeline and revenue goals.
• Improve Iterables presence in AI-generated answers across key buyer questions.
• Reduce technical SEO debt across the website.
• Build a repeatable operating rhythm for SEO and AEO monitoring experimentation and reporting.
• Help marketing teams make smarter decisions about where content web and technical work will have the greatest impact.

• Competitive salaries & meaningful equity
• Private Medical Insurance
• Life/Risk Assurance
• Meal Allowance: 8.55 per day
• Community Days (days for us to give back to the community)
• Paid Annual Leave (22 days)
• Global Lifestyle Reimbursement Account
• Paid Sabbatical
• Complete laptop workstation

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