Product Marketing Manager

Product Marketing Manager

Bangalore, KA

RESHAMANDI is enabling Indian Silk Farmers, Reelers, and Weavers to improve their quality and quantity, via technology. At Reshamandi, once-in-a-century disruption is happening. As India’s only Digital Supply Chain for Silk, we are bringing cutting-edge technologies into the lives of millions, and getting Indian Silk back to its heydays. The impact of Reshamandi’s tech is so dramatic that in just 9 months, we have a waitlist of thousands of silk-related businesses that want to partner with us and hundreds that we have onboarded. You will have an opportunity to be a part of this story.

Media Coverage : Forbes, The Hindu, Economic Times, YourStory, LiveMintRole

You will be working with a team that has an audacious mission, crazy enthusiasm, and that almost always thinks outside the box. With 10 technology patents under the belt of the CTO in his previous avatar, you know you will be working with the best.

Does the below sound like you?

• Building new product can be challenging and demands creative problem-solving
• Craft the world you want
• Hardworking and dedicated
• Self Driven
• Fast comprehension
• We want to create a workplace and product set that is inclusive and reflects the diversity of the states we serve.

Responsibilities will include:

• Data Analysis: Understand why some features are adopted and why some are not.
• Adoption: Define features and tools which might lead to higher adoption of the app
• Communication Plan: Understand the right time and messaging to get the users to adopt new features. Ensure timely execution of all automated communication.
• User Segmentation: Define quantitative behavioral parameters to divide users in various behavioural segments.
• Market intelligence: Collect and understand the user data along with the market. Develop market segmentation for each product offering
• Understand the competitive landscape: be an expert on competition and how the product can be positioned.
• Marketing Collaterals: Collaborate with product, sales and marketing communications to develop product positioning and messaging that resonate with our target users
• Marketing Plan: Develop a marketing plan for the products, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Analytics: Analyze and assess the effectiveness of the marketing programs that support the products on an ongoing basis, and report back to the business on required changes.
• Tracking: Ensure that every single release goes with right kind of event tracking for the purpose of analytics.

Core skill sets:

To be a good Product Marketing Manager in Reshamandi, you are ideally a person who thinks well in numbers. Following are the traits which will serve you well.

• You enjoy product analytics and related blogs
• You have 4-5 years of product marketing experience
• Ideally familiar with product analytics tools such as Amplitude, Mixpanel, Segment and Heap
• Exceptional ROI-tracking skills, market analysis
• Background in design and copywriting is a plus
• Analytical mind and strong quantitative skills

Preferences:

• Should have prior experience work with any product based, or Startup company
• Strong communication Language
• Flexible on timings

Product Manager, Marketing, Product Management