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Were a strategic onchain clicker game where players use drills to uncover layers of a 3Doctahedron competing for cash prizes and upgrading tools to stay ahead in a dynamicmultiplayer environment.
Were seeking a proactive Marketing Leader to drive strategic marketing and communicationinitiatives in the pivotal 90 day period leading up to the global launch of the game.
This role requires adeptness in crafting compelling messaging devising effective campaignstrategies and engaging diverse target audiences to establish our gameas a key player in theweb3 gaming space.
Core challenges
Messaging strategy Work with the team to amplify key messaging strategy
across channels to optimize visibility and UA
Campaign effectiveness Devise strategies to ensure successful launches positioning
us as the most talked about game in Web 3
Audience Engagement Tailor communication strategies to resonate web 3 web3
gaming communities and establish web 2 audience funnels
Comarketing Partnerships Develop a clear action plan for collaborative efforts to
enhance visibility and outreach.
Marketing Manager
We need a seasoned growth marketer to establish their gotomarket plan with its limitedresources and time. The MM will craft the marketing strategy and campaigns to superchargeawareness and UA for the game. This will include a robust G2M plan communications plan tobuild brand awareness among its user personas generate anticipation in the lead up to our game release and accelerate growth across the user acquisition flywheel.
G2M
Develop and execute a communications plan distribution strategy and lead nurturing programto get key messages out and leverage digital channels to build a vibrant online community driveawareness and construct a robust user acquisition pipeline.
Comms Planning & Execution
We need an overarching comms plan that leverages our lore and the imminentlaunch of the game. The comms planning will need to articulate the nuances of the game anddrive adoption through a consistent storytelling strategy.
Full Time