Marketing Head - Franchising

Position Brand Manager/Marketing Manager/Head Marcom.

Business Verticals H&B Beauty and Wellness Salon Nail Spa Gym Aesthetics. Cafe Bar Wine & Dine lounge Brewery Nite Club House SOPA SOSA SOFD SOMG M2M MDS Models Co working Spaces Pool Party Pageants Awards Fashion Nites Week Expo Hospitality Real Estate

Experience We require 360 experience in marketing keen to have expertise in digital Atl Btl and offline marketing & Branding Experience in particular industry. where age limit is capped at 45 or a minimum of 5 years of experience.

Overview:

Key Responsibilities:

• Develop and implement marketing plans to support franchise growth and achieve sales targets
• Collaborate with franchisees to provide marketing support and ensure adherence to brand standards
• Lead and mentor marketing teams within franchise locations
• Conduct market research and analyze consumer trends to identify growth opportunities
• Manage franchise marketing budgets and allocate resources effectively
• Create and execute advertising and promotional campaigns to drive brand awareness and customer acquisition
• Collaborate with crossfunctional teams to ensure the integration of franchise marketing initiatives with overall brand strategies
• Monitor and report on the performance of marketing campaigns and initiatives
• Develop training programs and materials to educate franchisees on marketing best practices
• Represent the marketing function in franchise business development and operational meetings
• Stay updated with industry trends and best practices in franchise marketing
• Ensure compliance with marketing policies and regulations across franchise locations
• Drive digital marketing initiatives to enhance online presence and engagement with customers
• Establish strong relationships with external agencies and vendors to support marketing efforts

Required Qualifications:

• Bachelor s degree in Marketing Business Administration or a related field
• Proven experience in franchise marketing or similar role
• Demonstrated success in developing and executing marketing strategies in a franchise environment
• Strong leadership and mentoring skills to guide marketing teams across multiple franchise locations
• Exceptional strategic planning and project management abilities
• Thorough understanding of brand management and maintaining brand consistency in a franchise system
• Proficiency in market analysis and interpreting consumer behavior data
• Excellent communication and interpersonal skills to collaborate with franchisees and internal stakeholders
• Ability to multitask prioritize and manage marketing budgets effectively
• Indepth knowledge of digital marketing channels and their application in a franchise setting
• Experience in creating and delivering training programs for franchisees is an advantage
• Uptodate knowledge of marketing regulations and compliance standards in the franchise industry
• Proven ability to drive successful advertising and promotional campaigns
• Strong analytical skills to measure and report on marketing performance metrics

Working Days: Monday to Friday

Location Mumbai Santacruz West (Please apply only if you can relocate/work in preferred location)

leadership,strategic planning,brand management,market analysis,franchise,campaigns,franchising,digital,digital marketing,promotional,performance marketing,social media,advertising,advertising and promotion,licensing,hospitality industry,health,beauty industry,education marketing,branding,brand advertising,business license,franchise sales