Head of Marketing

Overview:Anytime Fitness Asia seeks a visionary Head of Marketing to spearhead our integrated marketing strategy propelling brand growth across multiple markets. This leadership role demands creativity commercial acumen and the ability to drive crossfunctional and crosscultural initiatives significantly impacting our revenue and brand presence.

Key Responsibilities:

• Lead the marketing team crafting and executing annual marketing plans tailored to regional and marketspecific goals covering PR digital offline events partnerships trade marketing and branding.
• Manage marketing budgets measure campaign performances against ROI and KPIs and foster a highperformance creative team culture.
• Champion the Anytime Fitness brand ensuring alignment with our core values and strategic positioning and enhancing our reputation among stakeholders.
• Support franchisee profitability and network growth through strategic marketing support tools and resources.

Requirements:

• A minimum of 10 years in marketing management and leadership with broad knowledge across marketing franchising and PanAsia operations.
• Experience in the fitness industry highly desirable.
• Outstanding creativity analytical skills and ability to synthesize complex data into actionable strategies.
• Strong leadership communication and interpersonal skills with a customercentric approach.