Digital Marketing Ex....
Digital Marketing Expert
Posted on :
29-04-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 515230
- Build Digital Marketing Strategies and plans to help achieve the STS Marketing and Communications Objectives
- Manage the execution, measurement, and budget of paid marketing campaigns, including paid social, SEM, Account Based Marketing ads, retargeting, and content syndication.
- Own strategy to segment multichannel campaigns into discrete marketing tracks based on funnel stage and persona.
- Own website performance, optimizing for both conversions and SEO.
- Serve as the marketing team’s channel performance expert - sharing reports and insights and making recommendations across all marketing programs.
- Measure and optimize email marketing and outbound Sales Development Representatives campaign performance.
- Recommend new digital vendors, channels, and agencies for performance optimization.
- Manage all STS Internal and External Digital Channels and manage tools
- Manage email campaigns from production to analytics, through testing and deployment.
- Provide visibility and insights on results and recommending improvements to increase open rates, click rates, constantly improving deliverability and reducing opt outs.
- Work closely with the Marketing & Communications, Product and Sales Teams etc. to define optimal digital/ nurture programs to increase awareness, demand generation and customer retention.
- Define and run A/B tests and optimize campaigns; Utilize personalization and other techniques to increase audience engagement
- Monitor the size and quality of the marketable database and feedback course-corrective actions as needed.
- Stay informed of industry best practices & suggesting experimentations to stay ahead of the curve.
- Provide other digital support like webpage production
Employment Type
Full Time
Company Industry
Department / Functional Area
Software Development / Application Development (IT Software)
Key Skills
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