Director of Marketing

• Recruit, select, and familiarise marketing department personnel with the Hotel and their functions.
• Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
• Conduct performance evaluations and follow up with Marketing department personnel.
• The ability to build a positive working environment.
  

Maximize Hotel Revenue

• Implement activities that positively impact hotel Rev Par performance
• Monitor competitive hotels to ensure continual market share improvement.
• Develop, coordinate, and implement programs to increase profitable sales in all product areas.
• Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.
• Manage the hotel's Yield Management program including the transition to a more robust dynamic pricing model.
• Ensure accuracy of definite bookings plus contracted group and corporate accounts.
  

Marketing

• Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive
• Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.
• The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability.
• Analyse the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.
• Develop and implement the Annual Marketing Plan.
• The ability to keep abreast of market trends and respond as needed.
• Develop marketing programs consistent with Four Seasons' style and image.
• Initiate and supervise the installation of all sales and marketing office procedures and ensure the hotel is in compliance with all Four Seasons Sales and Marketing Minimum Operating Standards.
• Prepare, monitor, and control the annual advertising and business promotion (A&BP) budget.
  

Sales

• Solicit and service selected accounts.
• Participate in designated trade, service, and community associations and clubs.
• Represent all Four Seasons Hotels on sales calls
• Provide "one up" sales assistance for all key accounts, to maintain an active account load and to act as the hotels' sales leader.
  

Managing Sales Activity

• Serve as hotel’s key contact with organizations such as the convention and business bureau, governmental business bodies, and key airline accounts.
• Set and monitor all quotas for sales activities and production for direct sales personnel.
• Develop and approve travel schedules and budgets.
• Implement and monitor an effective prospecting program.
• Review the performance of each sales person and audit key account activity.
• Effectively administrate the company's sales incentive plan.
• Develop and maintain a succession plan for management positions in Sales and Marketing.
• Coordinate sales activities with WSOs.
• Determine staffing requirements, sales deployment, and areas of responsibility and manage the performance of assigned staff according to their respective job descriptions.