Head of Marketing

Our client is looking for an experienced Head of Acquisition Marketing to lead performance driven growth strategies across multiple digital channels and international markets. This position would suit a commercially minded leader with strong expertise in paid media data driven decision making and team management within fast paced online industries.

Location: On site - Ta Xbiex

Responsibilities:

As a Head of Marketing your broad responsibilities will include but are not limited to:

• Define and execute the overall acquisition marketing strategy across various digital channels

• Lead and mentor a team focused on paid acquisition and campaign performance

• Manage substantial marketing budgets while ensuring strong return on investment and efficient customer acquisition

• Oversee campaign activity across channels such as PPC paid social display affiliate partnerships programmatic advertising and app marketing

• Analyse campaign performance customer behaviour and acquisition funnels to optimise conversion and retention

• Work closely with CRM product analytics and creative teams to align growth initiatives with wider business goals

• Identify new traffic opportunities market trends and growth channels across regulated and international markets

• Ensure campaigns remain compliant with local regulations and advertising requirements

• Build reporting frameworks and present acquisition performance insights to senior stakeholders

• Support testing strategies including landing pages creatives audience segmentation and conversion optimisation initiatives

• Manage relationships with external partners agencies and media providers where required

Requirements:

• Previous experience leading acquisition or performance marketing teams within iGaming digital entertainment fintech or high growth digital sectors

• Strong hands on expertise across PPC and paid acquisition channels including Google Ads Meta Ads DSPs and programmatic platforms

• Proven experience managing significant acquisition budgets and scaling campaigns internationally

• Strong analytical mindset with experience using tools such as Google Analytics Looker Studio Tableau AppsFlyer or similar platforms

• Solid understanding of attribution models conversion tracking customer lifetime value and acquisition metrics

• Experience working across multiple GEOs and adapting strategies based on market performance and regulations

• Ability to combine strategic leadership with hands on campaign oversight

• Excellent communication and stakeholder management skills

• Experience managing and developing high performing marketing teams

• Familiarity with CRM and retention strategies would be considered an advantage

Whats in it for you

Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Health insurance

• Supportive and collaborative team culture

• Onsite lunch and company-covered mobile plan

• Gym membership

• Team events and social activities