Head of Marketing (NZAU)

Location: Hybrid - Birkirkara Malta (3 days per week in office) - Relocation package on offer

Your mission

• Drive the end-to-end marketing strategy across all acquisition channels with a primary focus on non-traditional growth (influencers communities social media and content clipping).

• Deliver consistent measurable growth in key KPIs including Registrations First Time Depositors (FTDs) Deposits and Net Gaming Revenue (NGR).

• Build manage and scale a high-performing marketing team across social influencer community and content functions.

• Establish a structured experimentation framework across all channels to test iterate and aggressively scale winning strategies.

• Develop and maintain clear attribution and tracking systems across all marketing activities especially for hard-to-track non-traditional channels.

• Lead cross-functional alignment with CRM BI Product and Brand teams to execute high-impact cohesive campaigns.

• Oversee campaign planning and execution across key initiatives like influencer partnerships streamer collaborations referral programs and viral social campaigns.

• Identify test and launch new acquisition channels and growth opportunities beyond our existing playbooks.

• Oversee marketing budgets ensuring highly efficient allocation of spend based on clear ROI and performance data.

• Provide regular performance reporting translating raw data into actionable insights and strategic recommendations for the executive team.

Who You Are (Required Skills & Qualifications)

• The AU/NZ Expert: You possess a deep intuitive understanding of Australian and New Zealand cultures slang player behaviors and the local social media/influencer landscape.

• Ready to Step Up: You have proven experience in a senior marketing growth or acquisition role and you have the strategic mindset and hunger required to step into a Head of Marketing position.

• iGaming Enthusiast: You have a strong interest in and closeness to the iGaming industry; you understand the mechanics of the space and are eager to dive in completely.

• Non-Traditional Marketer: You have a masterful understanding of non-traditional marketing channels including influencers streamers community building and viral content.

• People Leader: You have experience managing mentoring and scaling marketing teams across multiple disciplines.

• Data-Obsessed: You bring a strong analytical mindset with deep experience in performance tracking attribution and data-driven decision-making.

• Funnel Expert: You possess a deep understanding of customer acquisition funnels and conversion rate optimization (CRO).

• Action-Oriented: You have the ability to operate in a high-growth highly experimental environment with a strong bias toward action and getting things done.

• Exceptional Communicator: You possess excellent communication and leadership skills with the ability to align multiple stakeholders behind a single vision.

Whats in it for you

• The chance to make a tangible impact in a rapidly growing global company.

• A culture that rewards ambition innovation and collaboration.

• Relocation package to Malta & visa sponsored.

• Comprehensive benefits package for Malta-based employees including:

  • Private health insurance wellness allowance and communication allowance.

  • Healthy lunch on Wednesdays Social Fridays and Summer & Christmas events.

  • Employee discounts in restaurants and businesses.

  • Extended second-parent leave policy.

  • Private parking space.