Ritz Jr Brand Manager WACAM

We are seeking an experienced and dynamicRitz Jr Brand Managerto lead the strategic development and execution of the Ritz brand across our WACAM region (13 countries). This pivotal role requires a seasoned marketing professional with a strong FMCG background exceptional analytical capabilities and a proven track record of driving brand growth from strategy to execution. The ideal candidate will be a creative agile and results-oriented individual capable of managing complex initiatives and diverse stakeholders in a fast-paced environment.

Key Responsibilities

• Brand Strategy & Development:
  • Develop and implement comprehensive brand strategies marketing plans and innovation pipelines for the Ritz brand across 13 WACAM countries aligning with regional and global objectives.
  • Manage the brands P&L ensuring the delivery of key commercial objectives including sales volume market share and profitability targets.
• Campaign Management (End-to-End):
  • Lead the full lifecycle of marketing campaigns from strategic conceptualization and brief development to execution launch and post-campaign analysis.
  • Collaborate with creative agencies media partners and internal teams to deliver impactful and resonant campaigns.
• Market & Performance Analysis:
  • Conduct in-depth market analysis using tools such as Nielsen and Kantar to identify consumer insights market trends competitive activities and growth opportunities.
  • Utilize advanced Excel skills to analyze sales data market performance metrics and campaign effectiveness providing actionable recommendations.
• Cross-Functional Collaboration & Stakeholder Management:
  • Act as a central point of contact and collaborate effectively with diverse cross-functional teams including Sales R&D Supply Chain Finance and Legal to ensure seamless execution of brand plans.
  • Manage relationships with external agencies and partners fostering strong collaborative environments.
• Innovation & Consumer Focus:
  • Monitor the competitive landscape and continuously track consumer preferences and emerging trends to maintain brand relevance and drive new product development or marketing initiatives.
  • Champion a consumer-centric approach in all brand activities.

Qualifications

• Education:Bachelors degree in Marketing Business Administration or a related field. A Masters degree is a plus.
• Experience:
  • Minimum of 6-8 years of progressive marketing experience with a significant portion gained within a multinational Fast-Moving Consumer Goods (FMCG) company.
  • Demonstrated experience in developing and executing end-to-end marketing campaigns from strategic planning through to tactical implementation and evaluation.
• Technical Skills:
  • Exceptional numerical and analytical abilities with a strong aptitude for data interpretation and strategic decision-making.
  • Advanced proficiency in market research tools specifically Nielsen and Kantar.
  • Expert-level proficiency in Microsoft Excel for complex data analysis modeling and reporting.
• Language:Bilingual proficiency in English (verbal and written) is mandatory; Spanish proficiency is a significant advantage.

What Youll Bring

• Creativity & Dynamism:A creative and dynamic mindset with a passion for innovation and fresh thinking in brand building.
• Stakeholder Management:Excellent interpersonal and communication skills with a proven ability to manage and influence diverse stakeholders at all levels.
• Resilience & Agility:Demonstrated ability to manage multiple projects concurrently prioritize effectively and perform under pressure in a fast-paced complex environment.
• Strategic Thinking:Strong strategic thinking combined with a hands-on approach to execution.
• Results Orientation:A strong drive for results and a commitment to achieving ambitious brand objectives.