Area Sales Manager, VH Innerwear
Job Summary
Job Purpose
To implement marketing schemes build trusting relationships in the market promote the product and generate revenue.
Job Context & Major Challenges
Tertiary sales face the challenge of converting loyal customers of competitors brands despite their strong brand image; hence the promotional schemes and offers for the end consumer needs to be very effective
If tertiary sales targets are not met distribution channel gets clogged and it becomes necessary to manage the stress effectively to maintain good relationships within the market and yet ensure that all bills are paid on time.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Stock and Inventory Management | Ensure that the stocks reach the distributor on time Ensure that the delivered stocks are stored properly Ensure that the bills are generated and paid on time Develop a route map for distribution of stocks to retailers |
| KRA2 | Enhance Market Presence and Product/Brand Awareness | Develop and expand the network of distributors and retailers Generate orders Negotiate with retailers about schemes and benefits of product Implement marketing schemes to attract consumers Ensure that the retailers are aware of and are delivering product knowledge to end consumers Collect feedback from consumers retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc Support retailers with tertiary sales Implement planned marketing and promotional strategies |
| KRA3 | People Management | Align people with business goals Ensure that the sales executives are meeting their targets Motivating the people to perform despite challenges Ensure employee safety standards are met Ensure that the team gets the incentives and reimbursements Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets Retain talent. |
| KRA4 | Bridging gaps between market needs and companys offerings | Acts as an eye to the market and keeps track on regional trade sales Conducts top customer analysis on buying behavior pattern Identifying issues in the buying pattern and pointing out to the branch heads |
Required Experience:
Manager
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.